2 min read
Inbound marketing can be an expensive strategy to implement, and some might be tempted to consider simply redesigning their website to attract more customers. While this might be effective in the short term, it is impractical to redesign a website...
2 min read
For many home builders, the landing page is the backbone of a marketing strategy. Landing pages are a great way of improving search engine rankings...
3 min read
Four years ago I joined Builder Funnel to create a content department for our clients. They say time is the best teacher, and this blog is all about...
2 min read
When you market your home building business, you sometimes walk a fine line between not sharing enough information and sharing too much.
1 min read
There are a number of different ways to get the message about your home building business out to prospective clients. Which one works best? That...
2 min read
No small home builder can afford to ignore online marketing. Over 94% of consumers research products online before setting foot through their front...
2 min read
As a former home builder (and a marketer), I know how easy it is to get so used to a home building marketing message that you aren’t even sure how it...
2 min read
Buying a new home or remodeling your current home can be very stressful. So it’s no wonder homeowners are surfing the web to research what to expect...
2 min read
Once upon a time, all you needed for a successful launch was a well-written press release. You’d chat with reporters in advance of the big reveal,...
2 min read
We are living in an age of information overload. Smartphones. Tablets. Laptops. It seems we are always connected. Even the websites we visit are...
