2 min read
No small home builder can afford to ignore online marketing. Over 94% of consumers research products online before setting foot through their front doors, and that includes people interested in home building or who need building services. The good...
5 min read
Branding is just as important for home builders, remodelers, and contractors as it is for companies in any other industry. To succeed in a noisy...
2 min read
As a former home builder (and a marketer), I know how easy it is to get so used to a home building marketing message that you aren’t even sure how it...
2 min read
Buying a new home or remodeling your current home can be very stressful. So it’s no wonder homeowners are surfing the web to research what to expect...
2 min read
Once upon a time, all you needed for a successful launch was a well-written press release. You’d chat with reporters in advance of the big reveal,...
2 min read
We are living in an age of information overload. Smartphones. Tablets. Laptops. It seems we are always connected. Even the websites we visit are...
2 min read
Having a strong online presence isn’t an option; it’s a necessity. Gone are the “good old days” when a static site, designed more like a brochure,...
2 min read
A few years ago, comedienne and TV host Ellen DeGeneres had a best-selling book with the title, “My Point . . . and I Do Have One” that rambled on...
2 min read
Cats and dogs aren’t known for sharing a lot of similar interests. Dogs will eat almost anything you put in front of them. Cats are much pickier....
1 min read
If you’re a home builder, the internet is a fantastic marketing platform for getting you in front of prospective home buyers. It’s flexible, easy to...
