2 min read
Home Builder Marketing: Too Much or Not Enough?
When you market your home building business, you sometimes walk a fine line between not sharing enough information and sharing too much.
1 min read
Employ Show AND Tell in Your Homebuilding Marketing Mix
There are a number of different ways to get the message about your home building business out to prospective clients. Which one works best? That...
2 min read
5 Ways Small Home Builders Can Use Online Marketing to Compete with the Big Companies
No small home builder can afford to ignore online marketing. Over 94% of consumers research products online before setting foot through their front...
5 min read
Branding Ideas for Home Builders, Remodelers, and Contractors
Branding is just as important for home builders, remodelers, and contractors as it is for companies in any other industry. To succeed in a noisy...
2 min read
No “Bull” Homebuilder Marketing: How to Evaluate Your Messaging from a New Perspective
As a former home builder (and a marketer), I know how easy it is to get so used to a home building marketing message that you aren’t even sure how it...
2 min read
5 Top Marketing Automation Tools for Home Builders
Buying a new home or remodeling your current home can be very stressful. So it’s no wonder homeowners are surfing the web to research what to expect...
2 min read
5 Steps to Launch Your New Home Development with a Bang
Once upon a time, all you needed for a successful launch was a well-written press release. You’d chat with reporters in advance of the big reveal,...
2 min read
Bigger is Better: Why Content-Heavy Home Builder Websites Do Better
We are living in an age of information overload. Smartphones. Tablets. Laptops. It seems we are always connected. Even the websites we visit are...
2 min read
Small Changes that Make a Big Difference to Home Builder Websites
Having a strong online presence isn’t an option; it’s a necessity. Gone are the “good old days” when a static site, designed more like a brochure,...
2 min read
What's the Point of a Homebuilding Blog?
A few years ago, comedienne and TV host Ellen DeGeneres had a best-selling book with the title, “My Point . . . and I Do Have One” that rambled on...
