2 min read
Trying to maintain a presence on every social network would result in very little remodeling getting done. Concentrating on just one or two social networks, however, and building a good community within them is better than spreading yourself too...
2 min read
Inbound marketing can be an expensive strategy to implement, and some might be tempted to consider simply redesigning their website to attract more...
2 min read
For many home builders, the landing page is the backbone of a marketing strategy. Landing pages are a great way of improving search engine rankings...
2 min read
When you learn to create a sales funnel, you’re better able to generate the types of content that speaks to potential customers at all stages of the...
3 min read
Four years ago I joined Builder Funnel to create a content department for our clients. They say time is the best teacher, and this blog is all about...
2 min read
When you market your home building business, you sometimes walk a fine line between not sharing enough information and sharing too much.
1 min read
There are a number of different ways to get the message about your home building business out to prospective clients. Which one works best? That...
2 min read
No small home builder can afford to ignore online marketing. Over 94% of consumers research products online before setting foot through their front...
5 min read
Branding is just as important for home builders, remodelers, and contractors as it is for companies in any other industry. To succeed in a noisy...
2 min read
As a former home builder (and a marketer), I know how easy it is to get so used to a home building marketing message that you aren’t even sure how it...
