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The Marketing Blog

for Custom Home Builders & Remodeling Contractors

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Which Metrics to Track_ (2) (1)

3 min read

What Online Marketing Metrics Should Your Remodeling Company Look At?

As a remodeler, you know the wisdom of the old adage, “Measure twice; cut once.” Accurate measurements are absolutely critical for good remodeling work. The same is true with your marketing efforts to promote your home remodeling business.

CRM Facts for remodelers

4 min read

Why Every Remodeler Needs to Use a CRM

As a remodeler you use a lot of different tools to deliver great results for your clients. The thing is, however, that your business isn’t just about...

8

3 min read

Top Takeaways from the 2019 State of Home Builder Marketing Report

UPDATE: The 2020 Home Builder Marketing Report is now live! The 2019 State of Home Builder Marketing Report is now live and we've pulled some of the...

Qualifying Leads SOHBMR 2019

2 min read

21 Home Builder Marketing and Sales Stats in 2019

UPDATE: The 2020 State of Home Builder Marketing Report is now live! The third annual State of Home Builder Marketing Report is now live and we've...

houzz-commoditizing-construction-industry.png

2 min read

Dear Houzz, Here’s How You’re Commoditizing the Construction Industry (an Open Letter)

To have an effective inbound marketing program, including proper social media presence, you absolutely need a great product or service. That goes...

Headshot middle aged man with puzzled face expression and question marks above head looking up isolated grey wall background. Human emotion feeling body language perception problem solution concept

3 min read

Why Educating Customers is Vital for Home Builder Marketing Success

“We don’t need no education; we don’t need no thought control,” goes 1979 hit Another Brick in the Wall by Pink Floyd. The trouble is, people do need...

Builder Funnel

3 min read

Social Media Marketing for Home Builders: How to Use Facebook Effectively

As Facebook usage continues to grow, home building companies that aren’t yet taking part in social media marketing for small businesses are going to...

Builder-Funnel-The-Importance-of-Customer-Service-in-the-Construction-Industry

2 min read

The Importance of Customer Service in the Construction Industry

Your level of customer service can be the deciding factor for many potential customers that are looking to build or remodel their homes. If you have...

2 min read

5 Common Mistakes Home Builders Make On Google AdWords

Did you know that approximately 80 percent of home buyers begin their search online? With so many potential buyers beginning their search on the...

Facebook

2 min read

Making Social Media Work for Your Remodeling Business

Trying to maintain a presence on every social network would result in very little remodeling getting done. Concentrating on just one or two social...

 

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