The Marketing Blog

[Infographic] 7 Tips for Marketing Your Service Like a Product

The key to marketing your service based business? Make the intangible tangible. Learn more about marketing your service based business like you would...

2 min read

How Jerry Seinfeld is Helping Our Team With Personal Goals (And Making Sure We Eat Our Vegetables)

2 min read

Your Site Should be HTTPS. Here's Why.

You may have been hearing about ‘HTTPS’ and what it means for the security of your website. We know that all websites are prefaced with an HTTP, but...

2 min read

30 Home Builder Marketing & Sales Statistics from this Year's 2017 Report

UPDATE: The 2020 State of Home Builder Marketing Report is now live.

2 min read

Getting Paid: 4 Legal Tools for Contractors

This is a guest post from Andrew Kurpanek, attorney at Robinson & Henry.It's not always easy getting your customers to pay, especially if they are...

2 min read

Why Remodelers Need to Define Marketing Qualified Leads

One of the biggest challenges in marketing your remodeling business is generating quality leads. You’ve probably heard the complaint from your sales...

3 min read

Standing Out from Your Competition with High-Quality Photos: Why it’s Important

According to a study conducted by 3M Corporation, 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times...

2 min read

What Home Builder Marketing Metrics Drive Improvement?

For years, home builders have lived by the adage: “Measure twice and cut once.” They know the importance of proper measurement when it comes to...

2 min read

What Makes Your Remodeling Company Unique?

One of the keys to any kind of marketing is communicating your Unique Selling Proposition (USP). Like any other business, as a remodeling business...