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The Marketing Blog
for Custom Home Builders & Remodeling Contractors
Take the guesswork out of social. Download our Social Media Checklist for Remodelers below.
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Your Site Should be HTTPS. Here's Why.
You may have been hearing about ‘HTTPS’ and what it means for the security of your website. We know that all websites are prefaced with an HTTP, but...
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30 Home Builder Marketing & Sales Statistics from this Year's 2017 Report
UPDATE: The 2020 State of Home Builder Marketing Report is now live.
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Getting Paid: 4 Legal Tools for Contractors
This is a guest post from Andrew Kurpanek, attorney at Robinson & Henry.It's not always easy getting your customers to pay, especially if they are...
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Why Remodelers Need to Define Marketing Qualified Leads
One of the biggest challenges in marketing your remodeling business is generating quality leads. You’ve probably heard the complaint from your sales...
3 min read
Standing Out from Your Competition with High-Quality Photos: Why it’s Important
According to a study conducted by 3M Corporation, 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times...
2 min read
What Home Builder Marketing Metrics Drive Improvement?
For years, home builders have lived by the adage: “Measure twice and cut once.” They know the importance of proper measurement when it comes to...
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What Makes Your Remodeling Company Unique?
One of the keys to any kind of marketing is communicating your Unique Selling Proposition (USP). Like any other business, as a remodeling business...
1 min read
How Will Inbound Marketing Help Me Sell Custom Homes?
Most custom home builders would much rather focus on the actual work of building a home than trying to find potential customers to buy that home. Of...
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What Is Inbound Sales for Home Builders?
Sometimes the line between sales and marketing gets a little blurry in the home building industry. A lot of times it’s not clear when marketing is...
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