2 min read
Since Google Adwords started back in 2000, pay-per-click (PPC) advertising has been touted as the best way to gain visibility online. But is it best for homebuilders? That depends, and here’s why:
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No one deliberately sets fire to dollar bills, but if your home builder advertising program isn’t bringing in a decent return, you might as well....
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Social media isn’t going away anytime soon, and home renovation contractors need to tap into this (mostly) free opportunity as much as possible....
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Customers these days want more than just your sales pitch when they are in the process of choosing a homebuilding contractor. Event marketing is one...
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The whole point of social media marketing is that it’s free. Isn’t it? Well, yes it is, but that doesn’t mean there isn’t a better way to do it.
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There are many ways to market, since customers are so plugged in to media. There's the social media giant, the customers cruising Google for results,...
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For a number of years we’ve been telling custom home builders and remodelers that having a robust, compelling blog is a critical component for...
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Review sites can be a blessing or a pain, depending on how well you make them work for your business’s inbound marketing strategy. BuildZoom, Angie’s...
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Developing an online strategy for a home building business can be difficult if you don’t have clear-cut goals you want to achieve, but it doesn’t...
1 min read
We all know inbound marketing is essential to survival in today’s competitive home building and remodeling environment. We also know that it’s not...
