3 min read
According to a study conducted by 3M Corporation, 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than that of text.
2 min read
For years, home builders have lived by the adage: “Measure twice and cut once.” They know the importance of proper measurement when it comes to...
5 min read
“Family-owned and operated.” “Over 20 years of experience.” “Committed to quality craftsmanship.”
1 min read
Most custom home builders would much rather focus on the actual work of building a home than trying to find potential customers to buy that home. Of...
2 min read
Sometimes the line between sales and marketing gets a little blurry in the home building industry. A lot of times it’s not clear when marketing is...
2 min read
I’ve heard home builders describe the two most difficult things about creating a consistent and effective blog for their companies: 1) Getting...
1 min read
Video marketing is on the rise. In fact, the algorithm of most social media networks prefers video to still images. We’ve talked before about the...
2 min read
There may be times when you feel like you’re pumping out content and information for your home building business at a furious pace. At those moments,...
2 min read
One of the challenges remodelers face continually is making sure that their “Leads Bucket” stays full of good leads. You work hard to generate those...
2 min read
As a home builder, you probably deliver the same quality and attention to detail to all of your customers. That’s a great thing—and something that...
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