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This is a guest post from Andrew Kurpanek, attorney at Robinson & Henry.It's not always easy getting your customers to pay, especially if they are dissatisfied about the job or misunderstood a job's cost or payment structure. However, there are...
2 min read
One of the biggest challenges in marketing your remodeling business is generating quality leads. You’ve probably heard the complaint from your sales...
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According to a study conducted by 3M Corporation, 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times...
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For years, home builders have lived by the adage: “Measure twice and cut once.” They know the importance of proper measurement when it comes to...
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“Family-owned and operated.” “Over 20 years of experience.” “Committed to quality craftsmanship.”
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Most custom home builders would much rather focus on the actual work of building a home than trying to find potential customers to buy that home. Of...
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Sometimes the line between sales and marketing gets a little blurry in the home building industry. A lot of times it’s not clear when marketing is...
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I’ve heard home builders describe the two most difficult things about creating a consistent and effective blog for their companies: 1) Getting...
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Video marketing is on the rise. In fact, the algorithm of most social media networks prefers video to still images. We’ve talked before about the...
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There may be times when you feel like you’re pumping out content and information for your home building business at a furious pace. At those moments,...
