2 min read
One of the keys to any kind of marketing is communicating your Unique Selling Proposition (USP). Like any other business, as a remodeling business you need to set yourself apart from the competition.
1 min read
Most custom home builders would much rather focus on the actual work of building a home than trying to find potential customers to buy that home. Of...
2 min read
Sometimes the line between sales and marketing gets a little blurry in the home building industry. A lot of times it’s not clear when marketing is...
2 min read
I’ve heard home builders describe the two most difficult things about creating a consistent and effective blog for their companies: 1) Getting...
1 min read
Video marketing is on the rise. In fact, the algorithm of most social media networks prefers video to still images. We’ve talked before about the...
2 min read
There may be times when you feel like you’re pumping out content and information for your home building business at a furious pace. At those moments,...
2 min read
One of the challenges remodelers face continually is making sure that their “Leads Bucket” stays full of good leads. You work hard to generate those...
2 min read
As a home builder, you probably deliver the same quality and attention to detail to all of your customers. That’s a great thing—and something that...
2 min read
Promotional products are a popular choice for a low-cost, fun and easy part of custom home builder or remodeler's marketing strategy. And because...
2 min read
If you’re just sending all of your home builder web traffic to your home page, you are probably missing out on the site’s full conversion potential....
