2 min read
What Home Builder Marketing Metrics Drive Improvement?
For years, home builders have lived by the adage: “Measure twice and cut once.” They know the importance of proper measurement when it comes to building a quality home.
5 min read
What Makes Your Remodeling Company Unique?
“Family-owned and operated.” “Over 20 years of experience.” “Committed to quality craftsmanship.”
1 min read
How Will Inbound Marketing Help Me Sell Custom Homes?
Most custom home builders would much rather focus on the actual work of building a home than trying to find potential customers to buy that home. Of...
2 min read
What Is Inbound Sales for Home Builders?
Sometimes the line between sales and marketing gets a little blurry in the home building industry. A lot of times it’s not clear when marketing is...
2 min read
How to Create a Content Marketing Plan for Your Home Builder Blog
I’ve heard home builders describe the two most difficult things about creating a consistent and effective blog for their companies: 1) Getting...
1 min read
3 Easy Ways Home Builders Can Start Using Video Marketing Without Being Film Directors
Video marketing is on the rise. In fact, the algorithm of most social media networks prefers video to still images. We’ve talked before about the...
2 min read
Worried About Information Overload for Your Prospective Home Buyers? Don’t Be!
There may be times when you feel like you’re pumping out content and information for your home building business at a furious pace. At those moments,...
2 min read
Re-Targeting: How Remodelers Can Avoid Losing Good Leads
One of the challenges remodelers face continually is making sure that their “Leads Bucket” stays full of good leads. You work hard to generate those...
2 min read
Home Builders: Are You Segmenting and Staying in Touch with Leads?
As a home builder, you probably deliver the same quality and attention to detail to all of your customers. That’s a great thing—and something that...
2 min read
9 Best Promotional Products for Home Builders and Remodelers
Promotional products are a popular choice for a low-cost, fun and easy part of custom home builder or remodeler's marketing strategy. And because...
