2 min read
Review sites can be a blessing or a pain, depending on how well you make them work for your business’s inbound marketing strategy. BuildZoom, Angie’s List, Yelp.com and Google+ Local all give disgruntled customers the chance to bash you miserably...
2 min read
Developing an online strategy for a home building business can be difficult if you don’t have clear-cut goals you want to achieve, but it doesn’t...
1 min read
We all know inbound marketing is essential to survival in today’s competitive home building and remodeling environment. We also know that it’s not...
2 min read
It’s all in the details. Whether you’re in the process of building a new home or in the midst of a strategic marketing campaign, it’s the small...
2 min read
Most home building companies focus on a geographical area of between 25 and 50 square miles. Anything further away becomes expensive for both...
2 min read
Summer’s coming. It’s wonderful, but not for business. Not only does everyone get into a vacation mood when the heat hits, but business takes a...
2 min read
From contract construction managers to small business owners who specialize in luxury homes, builder marketing is a function that deserves special...
2 min read
Social media is everywhere. You can no longer escape it—and neither should you want to! Social networking is expected to displace email as the main...
2 min read
If you’re in the home building industry—whether it’s building new custom homes or remodeling existing homes—you constantly hear the well-worn mantra...
2 min read
Home builders today face new challenges when it comes to doing business. Certain specific marketing strategies can work very well for home builders –...
