2 min read
Social media isn’t going away anytime soon, and home renovation contractors need to tap into this (mostly) free opportunity as much as possible. What’s the point, you might be asking? My clients aren’t the kind of people to sit on Facebook all day....
2 min read
Customers these days want more than just your sales pitch when they are in the process of choosing a homebuilding contractor. Event marketing is one...
2 min read
The whole point of social media marketing is that it’s free. Isn’t it? Well, yes it is, but that doesn’t mean there isn’t a better way to do it.
2 min read
There are many ways to market, since customers are so plugged in to media. There's the social media giant, the customers cruising Google for results,...
2 min read
For a number of years we’ve been telling custom home builders and remodelers that having a robust, compelling blog is a critical component for...
2 min read
Review sites can be a blessing or a pain, depending on how well you make them work for your business’s inbound marketing strategy. BuildZoom, Angie’s...
2 min read
Developing an online strategy for a home building business can be difficult if you don’t have clear-cut goals you want to achieve, but it doesn’t...
1 min read
We all know inbound marketing is essential to survival in today’s competitive home building and remodeling environment. We also know that it’s not...
2 min read
It’s all in the details. Whether you’re in the process of building a new home or in the midst of a strategic marketing campaign, it’s the small...
2 min read
Most home building companies focus on a geographical area of between 25 and 50 square miles. Anything further away becomes expensive for both...
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