2 min read
A lot of us pay a lot of attention to the messaging we send out to prospective clients and customers. We agonize over our choice of words. We think through our offers. We consider ways to engage customers and prospects. But on a walk past my local...
4 min read
You may think analytics and measuring data is overwhelming, and as a home builder, you may even shy away from looking at the marketing numbers....
1 min read
There’s an old marketing adage that says: “People don’t buy from businesses. They buy from people.” It’s just as true today as it ever...
2 min read
There are several reasons you should be talking about the cost of your remodeling services before consumers ever contact you. Talking about money...
2 min read
We get it - talking about the cost of your products and services can be scary. You don’t want to scare off potential customers or give away your...
3 min read
As a home remodeler, the last thing you want to see is a negative review on Google. Negative reviews can deter potential customers from choosing your...
2 min read
While word-of-mouth and newspaper advertisements have been the go-to marketing method for remodelers for decades, times have changed. What was once...
3 min read
With over 500 million daily active users, Instagram provides an incredible platform for builders and remodelers to connect with both potential and...
3 min read
Some remodelers and contractors try to take the approach of having something for everyone. The problem with this approach is that not everyone is...
1 min read
Builders and contractors have an increasing arsenal of tools they can draw upon to generate leads and business. At a time when money is tight (which,...
