3 min read
4 Years Later, 5 Content Marketing Lessons for Home Builders & Remodelers
Four years ago I joined Builder Funnel to create a content department for our clients. They say time is the best teacher, and this blog is all about...
Remodeler Marketing (5)
1 min read
Employ Show AND Tell in Your Homebuilding Marketing Mix
There are a number of different ways to get the message about your home building business out to prospective clients. Which one works best? That...
2 min read
What's the Point of a Homebuilding Blog?
A few years ago, comedienne and TV host Ellen DeGeneres had a best-selling book with the title, “My Point . . . and I Do Have One” that rambled on...
2 min read
Do Your Home Builder Marketing Messages and Images Match Your Audience?
Cats and dogs aren’t known for sharing a lot of similar interests. Dogs will eat almost anything you put in front of them. Cats are much pickier....
2 min read
What Makes for a Good Internet Homebuilder Lead?
If you’re responsible for the marketing that sends leads to your sales team you may have run into the claim from the sales guys that, “Internet leads...
2 min read
Does Your Remodeling Business Have a Process for Qualifying Interested Prospects?
If you’ve been in the home remodeling business for a while you know that not everyone looking for a remodeler is a good fit for you. Some “prospects”...
2 min read
Home Builders: Are You Prepared for the Next Downturn?
Most home builders have to be somewhat encouraged with the way the housing market has been headed lately. As The New York Times reports, “The Housing...
2 min read
3 Marketing Strategies Remodelers Can Use With Past Clients
If you’re a remodeler, you’re probably looking for new ways to win new business. But what if that new business could come from a source that already...
1 min read
Why Some Home Builders Get All the Good Referrals
We all know how important referrals are in any business. But in the homebuilding business referrals are particularly important. After all, if you’re...
2 min read
How to Fix a Terrible Home Builder Website
As a home builder, your website is one of the most powerful marketing tools at your disposal. It’s fast, it’s relatively inexpensive, and it can be...
