There are all kinds of platforms for getting your message out to potential homeowners today. Why should Instagram be on your list of resources for reaching home buyers? Here are a few good reasons.
Sometimes what your potential clients need is to see what it is that you have to offer. They may want to take time to go over floor plans and questions about which home is right for them, but there are times when they simply want to see something—even if it’s quick. It’s a great way to interact with prospective clients who fit into the category of, “I can’t tell you what I want, but I’ll know if when I see it.”
It’s Local and Social:
You can use Instagram posts to target local hashtags. Including locals in social media posts can help build a bit of a bond with prospective residents.
It Can Connect You to the Community:
If you’re intentional with your posts, you can interact with (and even tag) other local businesses. Keep in mind that a lot of prospective homeowners aren’t just looking for a house; they’re also looking for a community. Emphasizing your ties to and involvement with the local community can make you a more desirable option for these prospects when it comes time to choose a builder.
It’s Where Millennial Buyers Are:
Instagram is one of those platforms that appeal strongly to Millennials. It’s where they live and breathe and interact. The platform may not hold great appeal for you, but you have to ask yourself if you are representative of the kind of buyer you’re trying to reach. There’s a good chance that millennial buyers aren’t the only ones you’re trying to reach, but they are definitely not a market segment you want to ignore.
It’s also important to keep in mind that Instagram isn’t the only tool in your home building marketing toolbox. You’ll want to have an integrated approach that draws on whatever tools work best with your specific audience. But as you create your marketing plan and implement specific efforts, don’t ignore this popular, inexpensive, and intuitive way to effectively reach a specific segment of your audience.