Remodeling is a very visual business. I’m not talking about from your perspective as a remodeler—I’m talking about from your prospective clients’ point of view. Let’s face it, you probably have very few potential clients come to you with a set of drawings saying, “Please build this for me!”
Social media marketing is cost effective, relatively easy as far as online marketing goes, and best of all, it’s fun to do. If you are not already using social media to market your building company to customers in your area, you should be, and if you do, you should consider Instagram as one of your channels.
The great thing about advertising in homebuilding is there are plenty of visuals available. As long as you have a decent camera and hold it steady, you can flood media sites like Instagram, Flickr, Pinterest, and Houzz with compelling visuals and garner immediate interest in your products and services.