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Builder Funnel Blog

Builder Funnel Radio:
Marketing and Sales Strategies
in Between Job Sites

contractor digital marketing and sales knowledge

Small Changes that Make a Big Difference to Homebuilder Websites

Website Design

Having a strong online presence isn’t an option; it’s a necessity. Gone are the “good old days” when a static site, designed more like a brochure, would suffice. Even if most of your clientele comes from referrals, your site still needs to have your information clearly outlined if you want to be taken seriously. Website design is the new currency, the new standard of evaluation – especially by millennials. You need a website that makes a strong first impression and reinforces potential clients’ initial desire to work with you. If your site was designed more than five years ago, it could be holding you back! And if you haven’t updated photos since then, it’s time for a renovation!

How Meetups Can Help Your Homebuilder Marketing

Social Media Marketing, Website Design, Home Builder Marketing

The website Meetup.com has been around for a long time. In fact, since it launched in 2002, it predates Facebook, Twitter, LinkedIn and many other social media venues. However, while those big social networking sites are household names, there are many who have never heard of Meetups – let alone who’ve used them to grow their homebuilder customer base. Here is the information you need to make the most of this marketing channel.

Single Page Sites: Good or Bad for Homebuilders?

Content Marketing, Website Design, Home Builder Marketing

There’s a growing trend toward single-page websites. As the name suggests, these sites are literally one-page websites that provide basic information, usually with a nice design and some compelling copy.

9 Pages Your Homebuilder Site Should Have in 2016

Social Media Marketing, Website Design, Home Builder Marketing

Homebuilder websites are, in many ways, the core of modern marketing for building companies. Whether we like it or not, customers are turning to the web to find products and services, including building and renovation services, more than ever. You need to make sure your site is easy to find for potential customers, answers their questions, tells your company story and gives the right impression.

How to Google-Proof Your Homebuilder Website

Website Design, Home Builder Marketing Strategy, Home Builder Marketing

Anyone who is involved in any way with online marketing has heard the Google horror stories. Sites that were doing well one day suddenly found themselves banished to an invisible corner of the web. Sites that weren’t aware they were breaking rules got hit with penalties.

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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