Having a strong online presence isn’t an option; it’s a necessity. Gone are the “good old days” when a static site, designed more like a brochure, would suffice. Even if most of your clientele comes from referrals, your site still needs to have your information clearly outlined if you want to be taken seriously. Website design is the new currency, the new standard of evaluation – especially by millennials. You need a website that makes a strong first impression and reinforces potential clients’ initial desire to work with you. If your site was designed more than five years ago, it could be holding you back! And if you haven’t updated photos since then, it’s time for a renovation!
The website Meetup.com has been around for a long time. In fact, since it launched in 2002, it predates Facebook, Twitter, LinkedIn and many other social media venues. However, while those big social networking sites are household names, there are many who have never heard of Meetups – let alone who’ve used them to grow their homebuilder customer base. Here is the information you need to make the most of this marketing channel.
Homebuilder websites are, in many ways, the core of modern marketing for building companies. Whether we like it or not, customers are turning to the web to find products and services, including building and renovation services, more than ever. You need to make sure your site is easy to find for potential customers, answers their questions, tells your company story and gives the right impression.