A lot of builders and remodelers have come to the conclusion that they’re really good at working on homes—but not all that great at marketing their businesses. It’s simply a different skill set. They’ve determined that they will focus on what they’re good at and let marketing professionals focus on what they do best. The constant changes in how marketing is done today can make that a really attractive option for business owners who are much better with a Skilsaw® than they are with blogging, SEO, and lead generation.
Good marketing isn’t about trying to sell someone something they don’t really want. It’s about finding the right audience for what you produce and crafting messages that let’s that audience know that you have what they’re looking for. That, of course means you have to understand exactly what your audience wants.