If you are a homebuilder looking to establish your brand in your area, then you are probably wondering a) how you go about that, and b) how you can do it without breaking the bank. The good news is that there are plenty of great ways you can get high end branding tools and resources with a shoestring budget. Here are a few of our best homebuilder branding tips for offline and online marketing.
Building a strong brand goes beyond having a fancy logo and a cool website design or carefully chosen color scheme. Every business has a brand, from global multinationals right down to the smallest family-owned business. Homebuilders with the strongest brands are those who have invested time in considering how they want to be seen in the marketplace.
Your positioning statement is one of the most important aspects of your homebuilder marketing. It gives your business strategy a tighter focus, which helps to support the marketing actions you take. So what exactly is a positioning statement? What does it do and why is that important, particularly for your inbound marketing activities?