Builder Funnel Blog

Marketing and Sales Strategies for Home Builders and Remodelers

contractor digital marketing and sales knowledge

Using Home Builder Email Campaigns Wisely

Email, home builders marketing

Email is a very effective marketing method for home builders if used properly. Too many emails, and you will be ignored. Too few, and people can too easily forget about you. It can be challenging to strike a happy medium, but learning to use email campaigns wisely is well worth the trouble as it can make your marketing campaign a more effective one.

The Right Research for Home Builders

Keyword Research, home builders marketing

It can be difficult to figure out what kind of marketing strategy to employ to best sell your services as a home builder. When working on a home builder marketing plan, people tend to make decisions based on what has worked in the past or what seems like a good idea to those already working in the business—but this isn't enough to guarantee success in the future. The right kind of research can make the task of developing a marketing strategy much simpler and increase the likelihood of success. Specifically, it's important to access the thoughts and opinions of potential clients: this is a key step in working out an effective marketing plan for home builder services.

Unfortunately, it's rare that home builders take a poll as part of their marketing research, but polls are one of the most valuable tools for a home builder to establish exactly what kind of marketing will be well received by the specific clients they are trying to reach. Home builders who strive to learn from potential clients will have more effective marketing schemes. Potential customers can offer a wealth of valuable information for the home builder seeking to reach them, and polls can say better than anyone what will capture the attention of potential clients and promote their interest in a home builder.

How to Use Responsive Web Design on Home Builder Websites

responsive web design, home builders marketing

An effective website is a critical tool in home builder's marketing. But in today’s world, people are just as likely to be viewing your home builder's website on a mobile device as on a computer screen, which makes it necessary to have a responsive website to increase the likelihood of your website even being accessed. Responsive web design adapts to meet the size of the screen on which it is being viewed, such as that of a cell phone or tablet. To encourage customers to explore your site, making sure the website looks its best on multiple platforms is essential.

The Power of a Good Website

A website is usually your first form of relaying information to those looking for a home builder, so you want to be sure your website looks its best no matter how it is being viewed. Particularly if you are designing a new website or redesigning an old one, it's important to keep in mind the variety of devices on which it will be viewed. It does make a difference in how the site is designed if it is meant for smartphone viewing or a computer screen.

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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