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Builder Funnel Blog

Builder Funnel Radio:
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contractor digital marketing and sales knowledge

What’s Your Homebuilder Marketing Plan for 2018?

Home Builder Marketing, Home Builder Marketing Strategy

For many of us, Albert Einstein’s definition of insanity really hits the nail on the head:  “Doing the same thing over and over and expecting different results.” Unfortunately, there’s a big difference between liking an idea or a concept and actually putting it into practice.

What Home Builder Marketing Metrics Drive Improvement?

Home Builder Marketing, Home Builder Marketing Strategy

For years, homebuilders have lived by the adage: “Measure twice and cut once.” They know the importance of proper measurement when it comes to building a quality home.

Worried About Information Overload for Your Prospective Homebuyers? Don’t Be!

Home Builder Marketing, Home Builder Marketing Strategy

There may be times when you feel like you’re pumping out content and information for your homebuilding business at a furious pace. At those moments, you may even say to yourself, “Aren’t my prospects getting sick and tired of this stuff? I know I am!”

Homebuilder Marketing: What’s Your Process for Reputation Management?

Home Builder Marketing, Home Builder Marketing Strategy

Home remodeling is an industry that depends heavily on reputation and referrals. When it comes to improving their homes, people want to do business with companies they trust. If your reputation is so important, what’s your process for reputation management?

5 Content Ideas for Community Home Builders

Home Builder Marketing, Home Builder Marketing Strategy, Home Builder Content Marketing

If you’re a community homebuilder you know that it’s important to stay in front of prospective homeowners with up-to-date, helpful information that they can actually use.  That means having fresh content on your website, in your blogs, and on social media on a regular basis.

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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State of Home Builder Marketing Report 2018

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