There may be times when you feel like you’re pumping out content and information for your homebuilding business at a furious pace. At those moments, you may even say to yourself, “Aren’t my prospects getting sick and tired of this stuff? I know I am!”
Home remodeling is an industry that depends heavily on reputation and referrals. When it comes to improving their homes, people want to do business with companies they trust. If your reputation is so important, what’s your process for reputation management?
If you’re a community homebuilder you know that it’s important to stay in front of prospective homeowners with up-to-date, helpful information that they can actually use. That means having fresh content on your website, in your blogs, and on social media on a regular basis.
For many of us, Albert Einstein’s definition of insanity really hits the nail on the head: “Doing the same thing over and over and expecting different results.” Unfortunately, there’s a big difference between liking an idea or a concept and actually putting it into practice.
This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.