For years, homebuilders have lived by the adage: “Measure twice and cut once.” They know the importance of proper measurement when it comes to building a quality home.
There's a lot of talk out there about various CRM systems. And there are a ton of options to choose from when it comes to a CRM for your home building business. Do you go with a system that is nationally recognized and has great support? Or do you go with a smaller company that is specific to your industry? Or maybe you're looking for one that integrates with your project management system. There are a lot of options and a lot of factors to consider.
Homebuilders today face new challenges when it comes to doing business. Certain specific marketing strategies can work very well for homebuilders – particularly when they are applied with diligence.
1. Sharpen brand focus.
First and foremost, take the time to define your particular brand. Figure out what distinguishes your homebuilding business from others.