At this time of year a lot of your prospective clients are checking out the designer blogs to see what the new trends for homebuilding in 2017 will be. They don’t want to be left behind when it comes to new developments and features that will make their homes more comfortable and enjoyable.
When you think about promoting your homebuilding business, do you think primarily of the whole process—or are you more focused on the specific activities? If you’re like a lot of homebuilders, it’s a lot easier to look at specific marketing events or activities. It’s a lot easier to wrap your mind around those things.