Home Builder Marketing Challenges & Priorities
1. 67% of home builders #1 marketing challenge is converting leads to customers.
2. 26% of home builders said a top marketing challenge was managing the website.
Sometimes when remodelers check out the latest marketing intelligence for their industry they can feel left out. That’s particularly true when the information marketing experts talk about gets into topics such as Customer Relationship Management (CRM). It can be easy to think that that kind of marketing sophistication is for “the big boys.” What if your remodeling business does less than $1M in sales a year? Isn’t CRM overkill? Do you really need it?
There's a lot of talk out there about various CRM systems. And there are a ton of options to choose from when it comes to a CRM for your home building business. Do you go with a system that is nationally recognized and has great support? Or do you go with a smaller company that is specific to your industry? Or maybe you're looking for one that integrates with your project management system. There are a lot of options and a lot of factors to consider.