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Builder Funnel Blog

Builder Funnel Radio:
Marketing and Sales Strategies
in Between Job Sites

contractor digital marketing and sales knowledge

Do Your Homebuilder Marketing Messages and Images Match Your Audience?

Branding, Home Builder Marketing, Effective Use of Images

Cats and dogs aren’t known for sharing a lot of similar interests. Dogs will eat almost anything you put in front of them. Cats are much pickier. Dogs love to go for walks. Cats ... not so much. Dogs will try to please their owners. Cats usually couldn’t care less. Cats and dogs respond to different stimuli.

Best Practices: Using Images on Your Homebuilder Website

Home Builder Marketing, Home Builder Website Design, Effective Use of Images

Trends in web design point to less text and more images as the aesthetic that promises to stick around in 2015. Using images incorrectly, however, will make your website look amateurish, cluttered, and sloppy. The following are several strategies for using images correctly on a website, improving your homebuilding site's web traffic and online credibility. 

Marketing for Builders and Remodelers: Is a Picture Always Worth 1000 Words?

Effective Use of Images, Home Builder Content Marketing, Home Builder Marketing

If you’ve heard it once, you’ve heard it 100 times: “A picture is worth 1000 words.” And when it comes to marketing your building or remodeling business, you know how critical it can be. Let’s face it: You can talk about how great a home will look when you’re done with it, but the people paying for that home want to see what it’s going to look like.

So, when it comes to the homebuilding or remodeling business, a picture has to be worth at least 1,000 words—right?

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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