Home Builder Marketing Challenges & Priorities
1. 67% of home builders #1 marketing challenge is converting leads to customers.
2. 26% of home builders said a top marketing challenge was managing the website.
Have you been spending money on marketing with little or nothing to show for it? Have you used advertising in the past but were frustrated because your leads stop coming in when you stop spending? Did you ever wonder if there was a better marketing tactic out there that could build on itself over time and provide a consistent, lasting stream of leads? Well there is.
Marketing anything is about multiple contact opportunities. The more often you put your name and your brand in front of a potential customer, the more likely you will be to eventually make a sale.
However, as anyone who has done this type of marketing (as part of a home builder marketing strategy or otherwise) will tell you, brand building takes a lot of time and effort if you’re relying solely on an old-fashioned, real-world sales team.
No small home builder can afford to ignore online marketing. Over 94% of consumers research products online before setting foot through their front doors, and that includes people interested in home building or who need building services. The good news is, it doesn’t have to cost a fortune. Online marketing is available to all businesses, and given a professional attitude and approach, the little guy can punch well above his weight.