Looking at some homebuilder websites, you might think that the key to online marketing success is being slick and sophisticated. You’ve probably seen some builder sites that are head-turning works of art and use all the latest gizmos and gadgets. But is that really what you want to shoot for?
You probably know about the importance of having great content when marketing your homebuilding or remodeling business. Consistently offering helpful, accurate, quality information on your website and in your blogs that answers the questions prospective homebuyers have is essential to establishing a relationship with them, turning them into qualified leads—and ultimately winning them as customers.
Social media marketing is cost effective, relatively easy as far as online marketing goes, and best of all, it’s fun to do. If you are not already using social media to market your building company to customers in your area, you should be, and if you do, you should consider Instagram as one of your channels.
If you’re in the homebuilding or remodeling business you’re probably pretty focused on generating new leads. Without them, your business is dead in the water. But often builders and remodelers are so intent on bringing in new leads that they forget about the new business that former customers can bring them.
If you invest time and money into the marketing of your homebuilding or remodeling business, you want results. Let’s be honest, that’s why you do it. You want to generate qualified leads and—ultimately—sales. But if your marketing approach is too focused on closing the deal, you could actually kill that sale before it ever has a chance to happen.