Homebuilders have to be great at building quality homes. It helps if they’re great at marketing and sales too, but not all of them are. It’s okay if you’re not a professional-level marketer. After all, that’s not your core business. However, there are a few things you can learn from and borrow for your homebuilder marketing from a professional marketing agency. Consider adding these to the mix.
Promotional products are a popular choice for a low-cost, fun and easy part of a homebuilder marketing strategy. And because they are likely to be used more than once, they can be great for building your brand and developing customer loyalty.
A few years ago, there were three big social networks: Facebook, Twitter and – for those looking for a professional networking platform – LinkedIn. Fast forward a little, and there are also Pinterest, Snapchat, Instagram and dozens of others, all vying for a piece of the social pie. It’s probably no surprise that there have been a few issues for some of the sites along the way; what’s unexpected is that both Twitter and LinkedIn are feeling negative effects of our overly social online lives.
If you’ve stayed on top of homebuilder marketing for the past few years, it has probably been impossible not to see that online marketing, content marketing, email marketing and social media marketing haveovertaken just about every type of traditional marketing by leaps and bounds. If you’re not already on top of your online homebuilder marketing strategy, you can almost certainly use this checklist to get started. Here’s what you need to do: