Marketing for builders and remodelers has changed a lot over the last few years. It’s no longer effective to “push” your message out to people and hope that they’ll respond. Today’s homeowners and prospective homeowners control the messages that they listen to. They do a lot of their homework (no pun intended) before they ever actually talk to a builder. They do research online so that they’re informed before they actually begin considering a contract. Smart builders and remodelers are “pulling” prospective clients into their websites with helpful, accessible information that answers some of their most pressing questions. (If you’d like to know more about how marketing has changed—and about the difference between “push” and “pull” marketing, download our free How Marketing Has Changed for Builders and Remodelers eBook here.)
If the only tool you had when building or remodeling a custom home was a framing hammer, you’d be in trouble. It’s a bit like that when it comes to marketing your homebuilding or remodeling business. You have a variety of tools at your disposal: Direct mail, signage, print advertising, email, and even billboards. You can build a significant and successful marketing presence by integrating those tools.
But all of those efforts really need to drive potential customers back to your website. Your website needs to be the foundation of all your marketing efforts. And without a good foundation, it’s hard to build anything. Here’s why it’s so important to have a good website if you want to be successful.