There has been a lot of talk about search engine optimization (SEO) and content marketing for years. Some marketers have tried valiantly to unravel Google’s algorithm so that they can rank higher in organic searches. Others have tried to crank out increasing amounts of content on websites in an effort to get noticed.
In the online marketing world in which we operate, it’s not uncommon to run across articles (and ads!) that urge you to “Optimize Your Website!” We’ve even posted articles about it ourselves because it’s just as important for homebuilders as it is for any other business. Search Engine Optimization (SEO) is, indeed a critical element of online marketing. But let’s demystify at least part of this “optimization” thing. It’s really about making sure you get the most out of your website and that you’re reaching the right people with your message.
If you aren’t moving forwards you’re going backwards. Homebuilder marketing doesn’t have to be an elephant in the room. Learn to do one thing every day to promote your business, and you’ll find your marketing strategy moving forwards step by step. Here are some quick tips for things you can do to help grow your contracting business on a daily basis:
Every year tens of thousands of Builders, Remodelers, Contractors, Architects and Construction Suppliers and vendors get together at the International Builder Show. This year, it was held in Vegas baby! If you weren't able to attend, or are just looking for some highlights, IBS has a TV station set up with some videos.
Ok, on to the good stuff - sales and marketing! I wasn't able to attend every single sales and marketing session, but below I've included the big takeaways and highlights from the show.