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Builder Funnel Blog

Marketing and Sales Strategies for Home Builders and Remodelers

contractor digital marketing and sales knowledge

Marketing Agencies and their Promise to Make You “Rank #1 on Google”

SEO for Home Builders, SEO, Local SEO

If you own a remodeling or home building business, then it is extremely likely that you have had a marketing agency call or email you about how they can help you with SEO. They all make similar promises. They will say things like, “Want to rank #1 on Google? We can help!” or “I did a quick search for remodeling companies in your area, and I couldn’t find your business in Google. We can make you rank #1.”

How Reviews Impact Google Ranking for Home Builders

SEO for Home Builders, Home Builder Lead Generation

All home builders need a strategy to collect positive reviews for their company. There are several places where you can collect reviews such as Google, Facebook, Houzz, etc. We talk to hundreds of home builders regularly, and each builder has their own preferred platform to collect reviews. However, does it matter where you solicit reviews?

It does matter.

Topic Clusters: A Simpler Way for Remodelers to Think About Content and SEO

SEO for Home Builders, Content Marketing for Remodelers

There has been a lot of talk about search engine optimization (SEO) and content marketing for years. Some marketers have tried valiantly to unravel Google’s algorithm so that they can rank higher in organic searches. Others have tried to crank out increasing amounts of content on websites in an effort to get noticed.

Essentials for Optimizing Your Homebuilder Website (On Page SEO)

SEO for Home Builders

In the online marketing world in which we operate, it’s not uncommon to run across articles (and ads!) that urge you to “Optimize Your Website!” We’ve even posted articles about it ourselves because it’s just as important for homebuilders as it is for any other business. Search Engine Optimization (SEO) is, indeed a critical element of online marketing. But let’s demystify at least part of this “optimization” thing. It’s really about making sure you get the most out of your website and that you’re reaching the right people with your message.

SEO for Remodelers: How to Target Local Keywords and Locations

SEO for Home Builders, Digital Marketing for Remodelers

Taking advantage of Search Engine Optimization (SEO) to reach the ideal clients is really nothing new for remodelers. It’s one way folks in the remodeling business ensure that they get the right kind of clients checking out their websites.

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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