4 min read
Creating a marketing plan for your remodeling company is not a difficult task. But, it is a task that requires some thought and planning in order to execute it properly. We have all heard the old saw “if you don’t know where you are going, any road will...
2 min read
Have you ever noticed that you and your prospective clients tend to think about things differently? Sometimes it’s almost as if you are speaking different languages!
2 min read
We all love a good underdog story. For you, the story of your small construction company facing off against larger builders is as exciting as it gets. Your marketing budget and limited infrastructure might make you feel like David against Goliath....
2 min read
What are the new trends in home builder marketing? In order to best know how to market a construction company, it’s good to know what the other guys are doing.
4 min read
Do your Google reviews really impact where you rank on the search engine? The quick answer is yes. This blog will tell you why it's important to have good Google reviews and how you can obtain more reviews for your home building business.
4 min read
As a remodeler, you know how important having a full sales pipeline is for continuing business. If you don’t have leads at each stage of the sales funnel, you’re bound to have slow times with no projects to work on. But, what if you could use your...
2 min read
Inbound marketing can be an expensive strategy to implement, and some might be tempted to consider simply redesigning their website to attract more customers. While this might be effective in the short term, it is impractical to redesign a website...
1 min read
There are a number of different ways to get the message about your home building business out to prospective clients. Which one works best? That depends both on your specific prospect and on what you’re trying to communicate.
2 min read
Most home builders have to be somewhat encouraged with the way the housing market has been headed lately. As The New York Times reports, “The Housing Market is Finally Starting to Look Healthy.”
The key to marketing your service based business? Make the intangible tangible. Learn more about marketing your service based business like you would a product.