If you’re regularly posting new material to your website—especially in the form of a regular blog—good for you! The more good quality content you have out there, the better your chances of getting found and generating leads.
Getting the right message out to prospects and customers is a huge part of successfully marketing your homebuilding or remodeling business. Knowing what the messages should be is critical, but so is communicating it—whether it’s on your website, your blog, your Facebook page, or your direct mailings. Clear, compelling writing (copy) is an essential.