When you review the marketing materials for your homebuilding or remodeling business, do you ever get the feeling that you’re saying the same thing over and over? I’ve got good news for you: That’s not necessarily a bad thing! If you’ve got the right message, it’s important to repeat it. If what you’re saying will help potential clients make the right choice homebuilding or remodeling choice, it’s OK to say the same thing multiple times. Here are several reasons why.
A hammer is a great tool for driving nails. For driving screws? Not so much! In addition to being a frustrating experience, you end up with lousy results. It’s important to use the right tool for the job.
The same principle applies when it comes to marketing your building or remodeling business. You can try to use the same tools for your various marketing activities, but you’ll end up frustrated with the process—and you won’t get the results you want.
If the only tool you had when building or remodeling a custom home was a framing hammer, you’d be in trouble. It’s a bit like that when it comes to marketing your homebuilding or remodeling business. You have a variety of tools at your disposal: Direct mail, signage, print advertising, email, and even billboards. You can build a significant and successful marketing presence by integrating those tools.
But all of those efforts really need to drive potential customers back to your website. Your website needs to be the foundation of all your marketing efforts. And without a good foundation, it’s hard to build anything. Here’s why it’s so important to have a good website if you want to be successful.