Email marketing is by no means dead. Certainly, it’s easy to hit the delete button and escape the clutter of a busy inbox, but statistics show that it’s still one of the primary ways to get new business. Why? Because it’s the best opportunity you’ll ever get to nurture prospective customers through the buying cycle until they are ready to make a commitment and appoint a contractor for their homebuilding project. So don’t wait for Moses to come to the mountain—take the mountain to him!