A lot of builders and remodelers have come to the conclusion that they’re really good at working on homes—but not all that great at marketing their businesses. It’s simply a different skill set. They’ve determined that they will focus on what they’re good at and let marketing professionals focus on what they do best. The constant changes in how marketing is done today can make that a really attractive option for business owners who are much better with a Skilsaw® than they are with blogging, SEO, and lead generation.
As a builder or remodeler you’ve probably had potential clients who were considering doing a home improvement project on their own. Maybe they’ve even asked your advice about doing that. Depending on the complexity of the project and the skill of the homeowner that can be a great idea. For some homeowners, it’s a disaster waiting to happen.