There may be times when you feel like you’re pumping out content and information for your homebuilding business at a furious pace. At those moments, you may even say to yourself, “Aren’t my prospects getting sick and tired of this stuff? I know I am!”
Content marketing has been a buzzword on everyone’s lips for a few years now, but that doesn’t mean it always works. If your homebuilder marketing strategy includes a comprehensive content program and you’re following it diligently, why aren’t you getting more leads from your website? Here are some of the most common reasons why it doesn’t always work as planned.