As a homebuilder, you know that your clients have different reasons for building a new home.
We’ve talked before about how a homebuilder’s website can be one of his or her most powerful tools. Properly set up, your website can generate a lot of qualified leads—leads your marketing team can follow up on and turn over to your sales team.
When someone lands on your website, you have 10 seconds to make enough of an impression that they stick around. That makes keeping up-to-date and functional a critical aspect of your homebuilder website, and one you can’t afford to ignore. If you’re still showing the world a static, online brochure-type site you built five years ago, there are a number of very good reasons to redesign it for 2015: