A few years ago, comedienne and TV host Ellen DeGeneres had a best-selling book with the title, “My Point . . . and I Do Have One” that rambled on (rather hilariously) about a bunch of unrelated topics. At the same time, comedian Jerry Seinfeld was on top of the TV world with his brilliant “show about nothing.” Funny people, it would seem, can make tons of money without making a point.
If you want to reach people who are thinking about building a new home—or remodeling the home they’re in—blogging has to be an essential component in your marketing strategy. But it’s easy to “bag” it—to simply skip over it every now and then. You have plenty of other important things to do. After all, who is going to care if you don’t post something this week? Is it really that big of a deal?
Well . . . yes! Here’s why it’s so important.
Blogs are one of the best SEO tools on the internet. Businesses know that one of the most effective ways to earn Google’s attention is by having an active company blog that produces engaging, keyword driven content. There are several choices of blog platforms that a homebuilding business must choose from before they jump into writing, and it can be challenging to know which one will serve them best.