If you want to reach people who are thinking about building a new home—or remodeling the home they’re in—blogging has to be an essential component in your marketing strategy. But it’s easy to “bag” it—to simply skip over it every now and then. You have plenty of other important things to do. After all, who is going to care if you don’t post something this week? Is it really that big of a deal?
Well . . . yes! Here’s why it’s so important.