Instagram has been taking the world by storm since its release in 2010. But now more than ever, it's transformed into a tool for Design Build Remodelers to showcase their work in a fun, visually engaging way.
Instagram has been taking the world by storm since its release in 2010. But now more than ever, it's transformed into a tool for Design Build Remodelers to showcase their work in a fun, visually engaging way.
The 2020 State of Remodeler Marketing Report released last month reveals that most remodeling companies aren’t utilizing their website to generate viable leads.
As a company promoting a service, rather than an item or a new launch, your approach to email marketing will be different than a traditional big box store or a boutique. Instead of flash sales, coupons, or free delivery on a Friday night, you need to promote the value of your service. Since nurturing a potential lead through the sales process can take months, it is imperative that you keep them informed, engaged and interested in your business and your value. Email marketing may just be one of the best remodeler marketing tactics you will come across.
Let’s start with the basics. What is marketing automation? Marketing automation is the use of any software that automates your marketing actions. Think emails, social media posts, and other steps that you may take to communicate online. Automation helps you reach more people in less time, and helps you tailor your content to your customers, allowing for higher quality leads and a robust sales pipeline. Creating your automation brand will without a doubt make your life easier, without compromising the authenticity of your content.
After you’ve spent months and months designing, planning, constructing, and cultivating a relationship with your client, the final project comes to a close. You’ve put the finishing touches on the trim, and every fixture is in place. While it might seem like it's time to say goodbye, the journey with your customer has only just begun.
