Using positive language is one thing that can truly improve the customer service of your business. It allows your potential customers to know what you can do instead of what you can't do. Additionally, using positive language can be helpful when delivering bad news or telling a customer that you're unable to do something that they have asked.

So how do you use positive language to improve the customer service of your business?

• Highlight the positive in every situation. 
• Make sure to emphasize what your business can do for the customer.
• Always be willing to help and find options that may suit the customer's needs. 
• When you have to say no, be empathetic and explain the reasons why.

Our annual State of Home Builder Marketing Report is now available for download and we’ve taken some top insights to help you on your marketing journey. In this blog we divulge the top 6 marketing takeaways from this years report, but the full report features highlighted key findings and our own expert opinions on best practices for home builder marketing.

Our annual State of Home Builder Marketing Report is now available for download and we’ve taken some top insights to help you on your marketing journey.The full report features highlighted key findings and our own expert opinions on best practices for home builders. We hope this free report will allow you to gain knowledge and inspiration on marketing practices you can implement to sell more homes this year. Download the full report.

Trying to maintain a presence on every social network would result in very little remodeling getting done. Concentrating on just one or two social networks, however, and building a good community within them is better than spreading yourself too thin across them all. 

Offering incentives for customer referrals can benefit your homebuilder marketing strategy—if you do it carefully. It’s a good low-cost way to generate qualified business leads, and you can reward existing clients for their loyalty at the same time.