Let’s start with the basics. What is marketing automation? Marketing automation is the use of any software that automates your marketing actions. Think emails, social media posts, and other steps that you may take to communicate online. Automation helps you reach more people in less time, and helps you tailor your content to your customers, allowing for higher quality leads and a robust sales pipeline. Marketing automation exists to make your life easier, without compromising the authenticity of your content.
You may not be familiar with SEO and PPC, but you should be! They are two of the most powerful traffic generating approaches available for your website. The success of your home building or remodeling business can be impacted by the amount of traffic your website sees, so taking an approach that will boost traffic is key. In this blog, you will learn about SEO and PPC, their benefits, and why you should use them as a part of your marketing strategy.
Social Media Marketing, Inbound Marketing, Marketing Tools, Website Optimization, Home Builder Marketing, Instagram Marketing, Instagram Marketing for Remodelers, Digital Marketing for Remodelers, Instagram Marketing for Home Builders
With over 500 million daily active users, Instagram provides an incredible platform for builders and remodelers to connect with both potential and current customers. Unfortunately, it is often overlooked in favor of Facebook or Twitter because many are unaware of all of the advantages. In this blog, we are going to take a look at all of the amazing benefits of using Instagram and why it should be implemented into your marketing strategy.
Some remodelers and contractors try to take the approach of having something for everyone. The problem with this approach is that not everyone is going to be a customer. In fact, some may not even have interest in or be able to afford the services that you provide. So what can you do to make sure you are targeting the right audience? Learn how to define your target audience!