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Builder Funnel Blog

Builder Funnel Radio:
Marketing and Sales Strategies
in Between Job Sites

contractor digital marketing and sales knowledge

How to Respond to Customer Complaints

Customer Service

If you own a business, chances are you have received a customer complaint at some point. While no one enjoys receiving negative feedback, it is important that your team responds in an effective way. Choosing to ignore customer complaints will only lead to poor reviews which could end up costing you potential customers. If responding to customer complaints is something that could use some improvement, follow these 5 steps.

How to Make Customer Referrals Work for Your Homebuilder Marketing

Customer Reviews, Home Builder Marketing

Offering incentives for customer referrals can benefit your homebuilder marketing strategy—if you do it carefully. It’s a good low-cost way to generate qualified business leads, and you can reward existing clients for their loyalty at the same time.

Everything I Need to Know About Messaging I Learned in Kindergarten

Content Marketing, Copywriting, Messaging

A lot of us pay a lot of attention to the messaging we send out to prospective clients and customers. We agonize over our choice of words. We think through our offers. We consider ways to engage customers and prospects. But on a walk past my local elementary school today (on the first day of school) I think I may have stumbled upon an important lesson.

7 Reasons Social Media is Important for Home Builders and Why You May Be Doubting It

Social Media Marketing, SEO for Home Builders, Social Media for Home Builders, Digital Marketing, Home Builder Marketing, Home Builder Lead Generation, Home Builder Content Marketing

Is social media really worth the time, money and effort you put into it? The short answer is yes! Even if your home building business isn’t attracting the type or quantity of leads you expected from social media there are still several good reasons to keep up with it!

3 Sets of Digital Marketing Metrics Your Home Building Business Can't Ignore

SEO for Home Builders, Measuring Marketing Results, Digital Marketing, Home Builder Marketing, Home Builder Lead Generation, Home Builder Content Marketing

You may think analytics and measuring data is overwhelming, and as a home builder, you may even shy away from looking at the marketing numbers. However, the data tells a story of how you can generate more leads. Let’s take a look at a few common inbound strategies, how you can measure them, and how to create better plans in the future based on the data.

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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