The Marketing Blog

4 min read

What to Ask Before Hiring a Marketing Agency for Your Construction Company

Hiring a marketing agency can mean handing over a meaningful chunk of your growth budget to people who will influence how homeowners find you,...

4 min read

DIY AI vs Freelancer vs Generalist Agency vs Specialist Agency

If you are a remodeler, custom home builder, or contractor trying to grow, you have more marketing options than ever. You can use AI yourself. You...

4 min read

Why Cheap Marketing Gets Expensive Later

You know the story all too well. Two contractors can both quote a kitchen remodel. Both proposals say, “cabinets, countertops, flooring, electrical,...

4 min read

Should You Use AI for Your Marketing or Hire an Agency?

For $20 a month, you can now ask AI to do work businesses used to pay marketers thousands of dollars to produce. So…why exactly would you still hire...

12 min read

The 7 Best PPC Services for Remodeling Firms

Most remodeling company owners I talk to have a complicated relationship with paid advertising. They've either never tried it, tried it and got...

8 min read

We Gave Claude a Job. It Became Our Sales Coach.

17 min read

The Next Constraint in Construction: Why Talent Will Define the Next Decade

I’ve spent the last decade at Builder Funnel helping builders and remodelers grow through strategic digital marketing. We measure success the only...

6 min read

From Grit to Grace: Redefining Strength in the Trades This Movember

The morning starts like any other, coffee steaming on the tailgate, steel-toed boots crunching over gravel, the buzz of saws and banter rolling...

7 min read

No Fluff, Just Results: 7 Real Lessons from Helping Remodelers Win in 2025

There’s no shortage of “thought leadership” in the remodeling space. Mostly thought, not much leadership. Roundtables, webinars, and posts filled...