Nextdoor is the social network for neighbors. But how can you use Nextdoor to leverage your business in the community?
Nextdoor is the social network for neighbors. But how can you use Nextdoor to leverage your business in the community?
Houzz is a crucial tool for design build remodelers, allowing them to directly connect with their target audience. Marketing on Houzz can yield BIG results if done correctly. Take time to optimize your profile, and avoid these common mistakes.
In the online marketing world in which we operate, it’s not uncommon to run across articles (and ads!) that urge you to “Optimize Your home builder website!” We’ve even posted articles about it ourselves because it’s just as important for home builders as it is for any other business. Search Engine Optimization (SEO) is, indeed a critical element of online marketing. But let’s demystify at least part of this “optimization” thing. It’s really about making sure you get the most out of your website and that you’re reaching the right people with your message.
Having a list of prospective customers is only the first step in generating solid construction lead generation. It doesn’t mean you’re going to get business from all of them. And unless you have a good lead follow up process or the time and resources to spend following up on every single one, your conversion rate is likely to be low-to-nothing. Few customers come to you by themselves, without any help from you. So what do you do if you’re a home renovation contractor with a few laborers and even fewer admin and sales staff? Automate your follow ups.
If you own a remodeling or home building business, then it is extremely likely that you have had a marketing agency call or email you about how they can help you with SEO. They all make similar promises. They will say things like, “Want to rank #1 on Google? We can help!” or “I did a quick search for remodeling companies in your area, and I couldn’t find your business in Google. We can make you rank #1.”
