Social media marketing is an incredibly powerful tool. When it first rose to become a successful marketing platform about a decade ago, selling was simple. But, in the age where we have seen it all and don't fall for the same tactics, social media marketing is only effective when it rises above the noise.

Have you been spending money on marketing with little or nothing to show for it? Have you used advertising in the past but were frustrated because your leads stop coming in when you stop spending? Did you ever wonder if there was a better marketing tactic out there that could build on itself over time and provide a consistent, lasting stream of leads? Well there is.

One of the biggest challenges in marketing your remodeling business is generating quality leads.  You’ve probably heard the complaint from your sales staff that the leads they have to work with simply aren’t very good. They may even go so far as to say that the leads aren’t qualified leads. But just what is a qualified lead?

 According to a study conducted by 3M Corporation, 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than that of text.

For years, homebuilders have lived by the adage: “Measure twice and cut once.” They know the importance of proper measurement when it comes to building a quality home.