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Builder Funnel Blog

Marketing and Sales Strategies for Home Builders and Remodelers

contractor digital marketing and sales knowledge

How to Use Hashtags Correctly: When, Where, and Why to Include Hashtags in Your Remodeler Marketing

Social Media Marketing, Instagram Marketing for Remodelers, Digital Marketing for Remodelers

Social media sites are constantly buying each other, changing their algorithms, and evolving their expectations of you as a remodeler. I know because I'm in it every day. It's important to recognize that there's a method to the madness - they're evolving to better suit the user. And you should be, too.

As you're evolving to suit your clients and leads, this requires staying up to date on trends. We know firsthand how time consuming this can be, and we also know that time is a limited resource when you own a business or run a marketing department. So here's our down and dirty guide to hashtagging (the right way).

Marketing Agencies and their Promise to Make You “Rank #1 on Google”

SEO for Home Builders, SEO, Local SEO

If you own a remodeling or home building business, then it is extremely likely that you have had a marketing agency call or email you about how they can help you with SEO. They all make similar promises. They will say things like, “Want to rank #1 on Google? We can help!” or “I did a quick search for remodeling companies in your area, and I couldn’t find your business in Google. We can make you rank #1.”

Should You Use Live Chat On Your Remodeling Website? We Weigh the Pro’s and Con’s

Home Builder Lead Generation, Inbound Sales for Home Builders

You may have seen ‘Live Chat’ while browsing the web before. Usually, a friendly looking face pops up in the corner and says “Hi! How May I Help You?” or something to that effect. Live chat allows you to reach customers at their peak interest and offers a friendly voice to answer any questions they may have - and point them in the right direction.

How Reviews Impact Google Ranking for Home Builders

SEO for Home Builders, Home Builder Lead Generation

All home builders need a strategy to collect positive reviews for their company. There are several places where you can collect reviews such as Google, Facebook, Houzz, etc. We talk to hundreds of home builders regularly, and each builder has their own preferred platform to collect reviews. However, does it matter where you solicit reviews?

It does matter.

How to Get the Most Out of the Master Your Remodeling Business Workshop

Remodeler Sales Tools, Digital Marketing for Remodelers

If you're anything like me, you've probably checked the Remodelers Advantage Show agenda (and your flight itinerary) about a dozen times already this week. There are so many things to consider - like what workshops to attend, what networking events are most important, and what color notebook to pack.

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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