We all love a good underdog story. For you, the story of your small construction company facing off against larger builders is as exciting as it gets. Your marketing budget and limited infrastructure might make you feel like David against Goliath. Fortunately, the internet has given small homebuilders the opportunity to level the playing field with larger companies. How are you playing the game?
Social media marketing is an incredibly powerful tool. When it first rose to become a successful marketing platform about a decade ago, selling was simple. But, in the age where we have seen it all and don't fall for the same tactics, social media marketing is only effective when it rises above the noise.
For many of us, Albert Einstein’s definition of insanity really hits the nail on the head: “Doing the same thing over and over and expecting different results.” Unfortunately, many of us are a little “insane” when it comes to developing our marketing plan for the new year.
Like most home builders or home remodelers, you have likely invested thousands of dollars into the design and development of your website. It is a huge aspect of your marketing strategy and online presence, and it is extremely important that this website attracts new leads for your company.
However, this is often not the case.
Your positioning statement is one of the most important aspects of your homebuilder marketing. It gives your business strategy a tighter focus, which helps to support the marketing actions you take. So what exactly is a positioning statement? What does it do and why is that important, particularly for your inbound marketing activities?
