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Builder Funnel Blog

Marketing and Sales Strategies for Home Builders and Remodelers

contractor digital marketing and sales knowledge

How Remodelers and Contractors Can Define Their Target Audience

Remodeler Lead Generation, Contractor Lead Generation, Qualified Leads

Some remodelers and contractors try to take the approach of having something for everyone. The problem with this approach is that not everyone is going to be a customer. In fact, some may not even have interest in or be able to afford the services that you provide. So what can you do to make sure you are targeting the right audience? Learn how to define your target audience!

Remodelers: Here's How You Can Turn Your Customers Into Promoters

Remodeler Lead Generation, Branding, Word of Mouth, Digital Marketing, Reputation, Home Builder Marketing

After you’ve spent months and months designing, planning, constructing, and cultivating a relationship with your client, the final project comes to a close. You’ve put the finishing touches on the trim, and every fixture is in place. While it might seem like it's time to say goodbye, the journey with your customer has only just begun.

How to Attract Qualified Leads for Builders, Remodelers, and Contractors

Remodeler Lead Generation, Home Builder Lead Generation, Contractor Lead Generation, Qualified Leads

A simple title for a not-so-simple topic - How to Find Qualified Leads for Builders, Remodelers, and Contractors.

How to Use Hashtags Correctly: When, Where, and Why to Include Hashtags in Your Remodeler Marketing

Social Media Marketing, Instagram Marketing for Remodelers, Digital Marketing for Remodelers

Social media sites are constantly buying each other, changing their algorithms, and evolving their expectations of you as a remodeler. I know because I'm in it every day. It's important to recognize that there's a method to the madness - they're evolving to better suit the user. And you should be, too.

As you're evolving to suit your clients and leads, this requires staying up to date on trends. We know firsthand how time consuming this can be, and we also know that time is a limited resource when you own a business or run a marketing department. So here's our down and dirty guide to hashtagging (the right way).

Marketing Agencies and their Promise to Make You “Rank #1 on Google”

SEO for Home Builders, SEO, Local SEO

If you own a remodeling or home building business, then it is extremely likely that you have had a marketing agency call or email you about how they can help you with SEO. They all make similar promises. They will say things like, “Want to rank #1 on Google? We can help!” or “I did a quick search for remodeling companies in your area, and I couldn’t find your business in Google. We can make you rank #1.”

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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