Do your Google reviews really impact where you rank on the search engine? The quick answer is yes. This blog will tell you why it's important to have good Google reviews and how you can obtain more reviews for your home building business.
Do your Google reviews really impact where you rank on the search engine? The quick answer is yes. This blog will tell you why it's important to have good Google reviews and how you can obtain more reviews for your home building business.
It seems like there is always a new social trend to keep up with and as the world of digital marketing is ever evolving, there IS always something new to help your business succeed in the digital space. With the downfall of Google+, Google My Business has risen.
Having a list of prospective customers is only the first step in generating solid home building leads. It doesn’t mean you’re going to get business from all of them. And unless you have a good lead follow up process or the time and resources to spend following up on every single one, your conversion rate is likely to be low-to-nothing. Few customers come to you by themselves, without any help from you. So what do you do if you’re a home renovation contractor with a few laborers and even fewer admin and sales staff? Automate your follow ups.
To have an effective inbound marketing program, including proper social media presence, you absolutely need a great product or service. That goes without saying. But you also need to be different than your competitors. You need something that makes you unique. In the world of marketing, we call this a unique selling proposition or USP.
There's a lot of talk out there about various Customer Relationship Management systems or CRMs and there are a ton of options to choose from when it comes to a CRM for your home building business. Do you go with a system that is nationally recognized and has great support? Or do you go with a smaller company that is specific to your industry? Or maybe you're looking for one that integrates with your project management system. There are a lot of options and factors to consider, which is why we’ve taken the time to break down some popular CRM options and their features. We’ll also talk about the best way to evaluate and select a CRM that will help you achieve your sales goals. Here’s what we’ll cover: