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Having a list of prospective customers is only the first step in generating solid home building leads. It doesn’t mean you’re going to get business from all of them. And unless you have a good lead follow up process or the time and resources to spend following up on every single one, your conversion rate is likely to be low-to-nothing. Few customers come to you by themselves, without any help from you. So what do you do if you’re a home renovation contractor with a few laborers and even fewer admin and sales staff? Automate your follow ups.

To have an effective inbound marketing program, including proper social media presence, you absolutely need a great product or service. That goes without saying. But you also need to be different than your competitors. You need something that makes you unique. In the world of marketing, we call this a unique selling proposition or USP.

There's a lot of talk out there about various Customer Relationship Management systems or CRMs and there are a ton of options to choose from when it comes to a CRM for your home building business. Do you go with a system that is nationally recognized and has great support? Or do you go with a smaller company that is specific to your industry? Or maybe you're looking for one that integrates with your project management system. There are a lot of options and factors to consider, which is why we’ve taken the time to break down some popular CRM options and their features. We’ll also talk about the best way to evaluate and select a CRM that will help you achieve your sales goals. Here’s what we’ll cover:

There is a reason more companies are using social media to market their products and services: it works. Many longstanding companies are resistant to social media marketing since they have done just fine without for years—maybe even decades. However, social media marketing is just the digital way to do what your company has always done—get the word out.

The Difference Between Traditional And Social Media Marketing

The Marketing Funnel

If you’ve been in the home building business for a long time, you probably know all about the fundamentals of traditional marketing. Many marketers use the “funnel” term to describe their strategy of acquisition, conversion and retention. The technique is as follows: at the top of the funnel are the clients they are working to find. A mid-range of time and energy is spent on converting these potential clients into loyal customers, but the clients they hope to keep are almost an afterthought.

“We don’t need no education; we don’t need no thought control,” goes 1979 hit Another Brick in the Wall by Pink Floyd. The trouble is, people do need education, particularly when it comes to topics such as home building.  Let’s face it, not everyone is a buff on the subject, and when it comes time for you to provide a proposal for a home building project it will help if your customers don’t have unrealistic expectations. Here are 4 reasons why customer education is essential to your home builder marketing strategy.