Nextdoor is the social network for neighbors. But how can you use Nextdoor to leverage your business in the community?
A long time ago, before Penguin, Panda and Hummingbird changed the face of SEO forever, directory listings used to be a great way to build links. These days, listing your building company indiscriminately on any directory you can find will almost certainly result in the opposite, and may even lead to a search engine penalty.
If you’ve done your own marketing for your custom homebuilding or remodeling business, you’ve probably had this experience: You spend significant time and money on a marketing effort, and then you stare at the phone . . . waiting for it to ring. And you wait. And you wait. And you think: “How come nobody calls?”
It’s an awful feeling.
If you are a builder or a remodeler, you know you’ve made the case to potential homeowners about how the money they put into their homes is an investment in the future. Even the things such as good design and quality architectural plans (that don’t keep the rain out by themselves!) are critical to ensuring that they will end up with a home that meets their needs now—and into the future.