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Builder Funnel Blog

Marketing and Sales Strategies for Home Builders and Remodelers

contractor digital marketing and sales knowledge

Making Social Media Work for Your Remodeling Business

Twitter, Social Media Marketing, Builder Marketing, Facebook

Trying to maintain a presence on every social network would result in very little remodeling getting done. Concentrating on just one or two social networks, however, and building a good community within them is better than spreading yourself too thin across them all. 

6 Benefits of Using Paid Social Media to Expand Your Home Builder Reach

Twitter, Social Media Marketing, Linkedin, Facebook, homebuilder marketing

The whole point of social media marketing is that it’s free. Isn’t it? Well, yes it is, but that doesn’t mean there isn’t a better way to do it.

Turn Your Homebuilder or Remodeler Website into a Content Marketing Powerhouse

Content Marketing, Twitter, social media, Linkedin, video marketing, Facebook

Attracting visitors to your homebuilding or remodeling website so they can see what you have to offer is vital if you want to increase awareness of your services in the community, right? But how exactly do you do that?

Reasons Why You Should Send Out Regular Homebuilding eNewsletters

Twitter, Social Media Marketing, Inbound Marketing, email marketing, Facebook, email newsletters

Email marketing proponents are constantly exhorting homebuilders to set up a mailing list and send out email newsletters on a regular basis. And while inbound marketing offers many valid reasons why you should do so, the most important ones are those that aren’t quite as well known. Here are a few of those:

How to Develop a Strong Homebuilding Brand Through Publicity

Twitter, Social Media Marketing, inbound marketing and content marketing

When it comes to building homes, reputation is everything. Unlike buying a $1.50 candy bar, that if it doesn’t taste great they just throw it away, homebuilding is a large investment and people want to know that you can be trusted to get the job done. Social media marketing is a great platform for your reputation to get talked about and your brand to build recognition as a trustworthy professional in the industry. Brand reputation is vital. A brand that goes sour in the public’s eye can be destroyed. A brand that gets accolades soars. Publicity provides the perfect platform for building your brand and reputation.

Gain a Name as an Expert

Have you ever read an article that quotes a “renowned expert”? It is a term used to denote that the expert is widely considered a top resource in whatever his or her expertise happens to be. If you build a reputation as a thought leader in the homebuilding field you will get publicity that won’t cost you a cent! Get your name out there. Let it be known that you are willing to give advice and be quoted for social media marketing blogs, content marketing blogs and trade magazines.

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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