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Builder Funnel Blog

Builder Funnel Radio:
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3 Sets of Digital Marketing Metrics Your Home Building Business Can't Ignore

Home Builder Content Marketing, Home Builder Lead Generation, Home Builder Marketing, Digital Marketing, Measuring Marketing Results, SEO for Home Builders

You may think analytics and measuring data is overwhelming, and as a home builder, you may even shy away from looking at the marketing numbers. However, the data tells a story of how you can generate more leads. Let’s take a look at a few common inbound strategies, how you can measure them, and how to create better plans in the future based on the data.

Growing Your Remodeling Business: The Remodeling Report That Matters

Home Builder Marketing, Measuring Marketing Results

One of the great things about living in the Information Age is that there is so much information immediately available to you. If you’re a remodeler, you have instant access to more “how to grow your remodeling business” content than you can shake a tape measure at.

Expanding Your Expertise So You Have Something Worth Listening To

Home Builder Marketing, Customer Retention, Inbound Marketing, Measuring Marketing Results

A lot of businesses (and that includes homebuilders) think that the main job of their marketing efforts is to get noticed. That’s why we so often see splashy headlines and bold colors surrounding major marketing efforts.

How Do I Know if My Building Marketing Efforts Are Having an Impact?

Home Builder Marketing, Website Analytics, Lead Conversion, Measuring Marketing Results

Most of us grew up hearing, “a watched pot never boils.” As it turns out, if you watch a pot full of water that’s on the stove long enough, it will actually boil. The problem is that most of us are busy enough doing other things that we don’t have time to stare at a pot full of water.

Are We There Yet? Is Builder Marketing a Journey or a Destination?

Home Builder Marketing, Measuring Marketing Results, Lead Generation

Anyone who has ever traveled with young children has heard that dreaded question: “Are we there yet?” Kids want to have fun and they can’t wait to get to the good stuff. Parents try to point out things of interest along the journey, but the kids have their hearts and minds set on the destination.

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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