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Builder Funnel Blog

Marketing and Sales Strategies for Home Builders and Remodelers

contractor digital marketing and sales knowledge

Growing Your Remodeling Business: The Remodeling Report That Matters

Measuring Marketing Results, Home Builder Marketing

One of the great things about living in the Information Age is that there is so much information immediately available to you. If you’re a remodeler, you have instant access to more “how to grow your remodeling business” content than you can shake a tape measure at.

Expanding Your Expertise So You Have Something Worth Listening To

Inbound Marketing, Customer Retention, Measuring Marketing Results, Home Builder Marketing

A lot of businesses (and that includes homebuilders) think that the main job of their marketing efforts is to get noticed. That’s why we so often see splashy headlines and bold colors surrounding major marketing efforts.

How Do I Know if My Building Marketing Efforts Are Having an Impact?

Lead Conversion, Website Analytics, Measuring Marketing Results, Home Builder Marketing

Most of us grew up hearing, “a watched pot never boils.” As it turns out, if you watch a pot full of water that’s on the stove long enough, it will actually boil. The problem is that most of us are busy enough doing other things that we don’t have time to stare at a pot full of water.

Are We There Yet? Is Builder Marketing a Journey or a Destination?

Lead Generation, Measuring Marketing Results, Home Builder Marketing

Anyone who has ever traveled with young children has heard that dreaded question: “Are we there yet?” Kids want to have fun and they can’t wait to get to the good stuff. Parents try to point out things of interest along the journey, but the kids have their hearts and minds set on the destination.

What Are You Doing With All That Data You Collect?

Content Marketing, Lead Generation, Measuring Marketing Results, Home Builder Marketing

When we talk about marketing for homebuilders and remodelers, we often encourage businesses to engage with their potential clients. That means—at least in part—having online exchanges with these potential customers. When you do that, you’re not just talking to prospects, you’re also collecting data. But data that just sits there doesn’t help you (or your prospects). What are you doing with the data you’re collecting? 

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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