One of the great things about living in the Information Age is that there is so much information immediately available to you. If you’re a remodeler, you have instant access to more “how to grow your remodeling business” content than you can shake a tape measure at.
When we talk about marketing for homebuilders and remodelers, we often encourage businesses to engage with their potential clients. That means—at least in part—having online exchanges with these potential customers. When you do that, you’re not just talking to prospects, you’re also collecting data. But data that just sits there doesn’t help you (or your prospects). What are you doing with the data you’re collecting?