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Builder Funnel Blog

Builder Funnel Radio:
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contractor digital marketing and sales knowledge

How to Find People Who Need Your Remodeling Services Without the Uncertainty of Word of Mouth

Digital Marketing for Remodelers, Digital Marketing, Inbound Marketing, Content Marketing, Marketing Strategy

While word-of-mouth and newspaper advertisements have been the go-to marketing method for remodelers for decades, times have changed. What was once friends talking about dreams for their homes and interruptive advertisements in newspapers and magazines, is now helpful content to answer consumer questions, build relationships, and guide consumers toward a trusted source: you!

How Your Home Building or Remodeling Business Can Benefit from SEO and PPC

Inbound Marketing, Home Builder Marketing, SEO, Pay Per Click Marketing, Digital Marketing for Remodelers, Website Development

You may not be familiar with SEO and PPC, but you should be! They are two of the most powerful traffic generating approaches available for your website. The success of your home building or remodeling business can be impacted by the amount of traffic your website sees, so taking an approach that will boost traffic is key. In this blog, you will learn about SEO and PPC, their benefits, and why you should use them as a part of your marketing strategy.

The Benefits of Using Instagram for Your Home Building or Remodeling Business

Digital Marketing for Remodelers, Social Media Marketing, Inbound Marketing, Home Builder Marketing, Instagram Marketing, Website Development

With over 500 million daily active users, Instagram provides an incredible platform for builders and remodelers to connect with both potential and current customers. Unfortunately, it is often overlooked in favor of Facebook or Twitter because many are unaware of all of the advantages. In this blog, we are going to take a look at all of the amazing benefits of using Instagram and why it should be implemented into your marketing strategy.

How to Make a Facebook Album Promoting Your Remodeling Project

Social Media Marketing, Inbound Marketing, Facebook Marketing

Facebook is one of the most powerful tools for reaching your target audience.  As a remodeling business, you already know by now how important social media marketing is for promoting your business.  But if you're looking for an extra step that will really set you apart, you should consider Facebook albums.

How a Positioning Statement Makes You a Client's First Choice

Inbound Marketing, Home Builder Marketing

Your positioning statement is one of the most important aspects of your homebuilder marketing. It gives your business strategy a tighter focus, which helps to support the marketing actions you take. So what exactly is a positioning statement? What does it do and why is that important, particularly for your inbound marketing activities?