While word-of-mouth and newspaper advertisements have been the go-to marketing method for remodelers for decades, times have changed. What was once friends talking about dreams for their homes and interruptive advertisements in newspapers and magazines, is now helpful content to answer consumer questions, build relationships, and guide consumers toward a trusted source: you!
You may not be familiar with SEO and PPC, but you should be! They are two of the most powerful traffic generating approaches available for your website. The success of your home building or remodeling business can be impacted by the amount of traffic your website sees, so taking an approach that will boost traffic is key. In this blog, you will learn about SEO and PPC, their benefits, and why you should use them as a part of your marketing strategy.
With over 500 million daily active users, Instagram provides an incredible platform for builders and remodelers to connect with both potential and current customers. Unfortunately, it is often overlooked in favor of Facebook or Twitter because many are unaware of all of the advantages. In this blog, we are going to take a look at all of the amazing benefits of using Instagram and why it should be implemented into your marketing strategy.
Facebook is one of the most powerful tools for reaching your target audience. As a remodeling business, you already know by now how important social media marketing is for promoting your business. But if you're looking for an extra step that will really set you apart, you should consider Facebook albums.
Your positioning statement is one of the most important aspects of your homebuilder marketing. It gives your business strategy a tighter focus, which helps to support the marketing actions you take. So what exactly is a positioning statement? What does it do and why is that important, particularly for your inbound marketing activities?