As a home remodeler, the last thing you want to see is a negative review on Google. Negative reviews can deter potential customers from choosing your business in fear that they may have the same experience. They can also give business to your competitors with higher review ratings. While it’s easy to get irritated by a bad review, it’s crucial to understand why the customer felt the need to write it and what you can do to fix it.
When NASA Flight Director Gene Kranz tackled the problems facing the crippled Apollo 13 spacecraft, he (allegedly) uttered the famous words, “Failure is not an option,” as a demonstration of his resolve to bring back the astronauts safely. When it comes to building a new home, however, potential homeowners need to be aware that failure is a very real option.
Trust is one of the major criteria homeowners have for selecting their builders. People want to deal with professionals who inspire confidence.
One of the major drawbacks of having an online presence, particularly social media profiles, is that you can get bad customer reviews. We know how valuable good online reviews can be for your homebuilder marketing, but what happens when you get a bad one? Most review sites are steadfast about not removing negative reviews, because they value the integrity of their sites for consumers.
Offering incentives for customer referrals can benefit your homebuilder marketing strategy—if you do it carefully. It’s a good low-cost way to generate qualified business leads, and you can reward existing clients for their loyalty at the same time.