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Builder Funnel Blog

Marketing and Sales Strategies for Home Builders and Remodelers

contractor digital marketing and sales knowledge

Builder Marketing: Failure IS an Option (And Your Clients Need To Know It)

Customer Reviews, Home Builder Marketing

When NASA Flight Director Gene Kranz tackled the problems facing the crippled Apollo 13 spacecraft, he (allegedly) uttered the famous words, “Failure is not an option,” as a demonstration of his resolve to bring back the astronauts safely. When it comes to building a new home, however, potential homeowners need to be aware that failure is a very real option.

Highlight Your Homebuilding Expertise

Customer Reviews, Home Builder Marketing

Trust is one of the major criteria homeowners have for selecting their builders. People want to deal with professionals who inspire confidence.

How to Handle Bad Customer Reviews Online

Social Media Marketing, Customer Reviews, Home Builder Marketing

One of the major drawbacks of having an online presence, particularly social media profiles, is that you can get bad customer reviews. We know how valuable good online reviews can be for your homebuilder marketing, but what happens when you get a bad one? Most review sites are steadfast about not removing negative reviews, because they value the integrity of their sites for consumers.

How to Make Customer Referrals Work for Your Homebuilder Marketing

Customer Reviews, Home Builder Marketing

Offering incentives for customer referrals can benefit your homebuilder marketing strategy—if you do it carefully. It’s a good low-cost way to generate qualified business leads, and you can reward existing clients for their loyalty at the same time.

Using Reviews and Ratings to Build Your Reputation

Customer Reviews, Home Builder Marketing

Every builder and remodeler knows that “word of mouth” marketing is one of the most effective ways to get new business. 

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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