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Builder Funnel Blog

Marketing and Sales Strategies for Home Builders and Remodelers

contractor digital marketing and sales knowledge

Builder Marketing: Failure IS an Option (And Your Clients Need To Know It)

Customer Reviews, Home Builder Marketing, proper use of fear in marketing

When NASA Flight Director Gene Kranz tackled the problems facing the crippled Apollo 13 spacecraft, he (allegedly) uttered the famous words, “Failure is not an option,” as a demonstration of his resolve to bring back the astronauts safely. When it comes to building a new home, however, potential homeowners need to be aware that failure is a very real option.

How to Handle Bad Customer Reviews Online

Social Media Marketing, Customer Reviews, Home Builder Marketing

One of the major drawbacks of having an online presence, particularly social media profiles, is that you can get bad customer reviews. We know how valuable good online reviews can be for your homebuilder marketing, but what happens when you get a bad one? Most review sites are steadfast about not removing negative reviews, because they value the integrity of their sites for consumers.

How to Make Customer Referrals Work for Your Homebuilder Marketing

Customer Reviews, Home Builder Marketing

Offering incentives for customer referrals can benefit your homebuilder marketing strategy—if you do it carefully. It’s a good low-cost way to generate qualified business leads, and you can reward existing clients for their loyalty at the same time.

Using Reviews and Ratings to Build Your Reputation

Customer Reviews, builder testimonials, Home Builder Marketing

Every builder and remodeler knows that “word of mouth” marketing is one of the most effective ways to get new business. 

Why You Shouldn’t Sell on Your Homebuilder or Remodeler Website—And Why It’s OK for your Clients to Sell For You

Customer Reviews, Lead Generation, Home Builder Marketing, Digital Marketing for Remodelers

Sometimes when I tell builders or remodelers that they shouldn’t use their website to sell, they look at me as if I just fell off the turnip truck. “Don’t sell on my website?” they say. “Are you kidding?”

If you’ll allow me a minute to shake the turnip dust off my shirt, I’ll tell you why I say that. 

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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