If you’re responsible for marketing your homebuilding business, you face a couple of realities that sometimes seem to be in conflict with one another: (1) talking about your prospects’ questions and needs and (2) talking about your own skills and expertise. How can you balance the two?
If you’re in the homebuilding or remodeling business you’re probably pretty focused on generating new leads. Without them, your business is dead in the water. But often builders and remodelers are so intent on bringing in new leads that they forget about the new business that former customers can bring them.
When you’re marketing your homebuilding or remodeling business, a lot of your focus tends to be on “reaching your audience.” You work to define your audience. You identify what’s important to them. Maybe you’ve even created a persona that helps you define your audience. Then, your content needs to be good because it’s essential that you speak to them about the things they want to know. And of course, it’s important to be found by the people you’re hoping to work for—so you pay attention to keywords and SEO or even pay-per-click.