Builder Funnel Blog

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Builder-Remodeler Marketing: Social Media and the Emperor’s New Clothes

Builder-remodeler marketing, Social Media for Home Builders, content that matters to homebuyers or remodeling

Many of us grew up hearing the Hans Christian Andersen story about The Emperor’s New Clothes. A shrewd huckster convinces a vain king that he’s making him a beautiful set of clothes that can only be seen by those “worthy enough” to see them. The kind and all his yes men buy into the ruse—even though it’s obvious to everyone that there really are no clothes and that the king is parading around in his skivvies. 

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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