5 min read
How Remodelers & Home Builders Can Use ChatGPT to Improve Their Marketing
In an industry as hands-on as remodeling and custom home building, the idea of AI might seem more suited to tech startups than to construction. But...
Content Marketing
11 min read
Strategies to Overcome the Slowest Lead Year in Construction Since 2020
We’ve talked about it with many clients, and we know you’re likely experiencing it, too. The construction and remodeling industries are facing one of...
5 min read
Top Unexpected Places to Find Homebuilding Leads
Where did your last lead come from? What are you doing to bring in new leads from new sources? We’ve all felt the squeeze for leads at different...
6 min read
How Do I Create a Marketing Plan for a Construction Company?
Are you leaving money on the table because qualified homeowners in your area do not know about you or cannot find you? Creating a digital marketing...
2 min read
A Key for Contractor Marketing Success
Have you ever gone into a store to buy a computer, only to be totally baffled by the vocabulary of the salesperson? You think you know what you want,...
2 min read
6 Blog Topics for Contractors & Remodelers (Plus 15 Headlines to Use)
As a remodeler or a contractor in the home improvement industry, your clientele is always researching. Researching costs, researching designs, and...
2 min read
Understanding How the Home Builder Sales Funnel Works
When you learn to create a sales funnel, you’re better able to generate the types of content that speaks to potential customers at all stages of the...
3 min read
4 Years Later, 5 Content Marketing Lessons for Home Builders & Remodelers
Four years ago I joined Builder Funnel to create a content department for our clients. They say time is the best teacher, and this blog is all about...
2 min read
Bigger is Better: Why Content-Heavy Home Builder Websites Do Better
We are living in an age of information overload. Smartphones. Tablets. Laptops. It seems we are always connected. Even the websites we visit are...
2 min read
Everything I Need to Know About Messaging I Learned in Kindergarten
A lot of us pay a lot of attention to the messaging we send out to prospective clients and customers. We agonize over our choice of words. We think...
