We are living in an age of information overload. Smartphones. Tablets. Laptops. It seems we are always connected. Even the websites we visit are busier, as content-heavy design is becoming the new standard for content marketing. And that’s good news for sites that use online portfolios to show off their work.
A lot of us pay a lot of attention to the messaging we send out to prospective clients and customers. We agonize over our choice of words. We think through our offers. We consider ways to engage customers and prospects. But on a walk past my local elementary school today (on the first day of school) I think I may have stumbled upon an important lesson.
Have you ever gone into a store to buy a computer, only to be totally baffled by the vocabulary of the salesperson? You think you know what you want, but all of a sudden the salesperson is slinging terminology and acronyms around you’ve never heard of and you’re left feeling “less than brilliant” about your proposed purchase.
There are several reasons you should be talking about the cost of your remodeling services before consumers ever contact you. Talking about money with potential customers can free up your time from potential clients who just aren’t ready. Plus, it can bring in more revenue for your business through more qualified leads and comes with several additional benefits for attracting your target audience. Let’s take a look at the top reasons your remodeling business should be talking about cost.
We get it - talking about the cost of your products and services can be scary. You don’t want to scare off potential customers or give away your pricing secrets to competitors who may be crawling your website, however, talking about cost is an essential step in generating leads and starting a relationship with those looking for your services. Here are some ideas to get your remodeling business started talking about cost.
