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Builder Funnel Blog

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contractor digital marketing and sales knowledge

Everything I Need to Know About Messaging I Learned in Kindergarten

Messaging, Content Marketing

A lot of us pay a lot of attention to the messaging we send out to prospective clients and customers. We agonize over our choice of words. We think through our offers. We consider ways to engage customers and prospects. But on a walk past my local elementary school today (on the first day of school) I think I may have stumbled upon an important lesson.

A Key for Contractor Marketing Success

Content Marketing, Digital Marketing for Contractors

Speak Your Customers’ Language

If Your Remodeling Company Isn't Talking About Cost, You're Missing Valuable Leads - Here's Why

Digital Marketing for Remodelers, Content Marketing

There are several reasons you should be talking about the cost of your remodeling services before consumers ever contact you. Talking about money with potential customers can free up your time from potential clients who just aren’t ready. Plus, it can bring in more revenue for your business through more qualified leads and comes with several additional benefits for attracting your target audience. Let’s take a look at the top reasons your remodeling business should be talking about cost.

How to Start the Cost Conversation to Nurture Leads and Close More Sales

Digital Marketing for Remodelers, Content Marketing

We get it - talking about the cost of your products and services can be scary. You don’t want to scare off potential customers or give away your pricing secrets to competitors who may be crawling your website, however, talking about cost is an essential step in generating leads and starting a relationship with those looking for your services. Here are some ideas to get your remodeling business started talking about cost.

How to Find People Who Need Your Remodeling Services Without the Uncertainty of Word of Mouth

Digital Marketing for Remodelers, Digital Marketing, Inbound Marketing, Content Marketing, Marketing Strategy

While word-of-mouth and newspaper advertisements have been the go-to marketing method for remodelers for decades, times have changed. What was once friends talking about dreams for their homes and interruptive advertisements in newspapers and magazines, is now helpful content to answer consumer questions, build relationships, and guide consumers toward a trusted source: you!