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If Your Remodeling Company Isn't Talking About Cost, You're Missing Valuable Leads - Here's Why

Remodeler Marketing, home remodeler marketing, Digital Marketing for Remodelers, Content Marketing for Remodelers

There are several reasons you should be talking about the cost of your remodeling services before consumers ever contact you. Talking about money with potential customers can free up your time from potential clients who just aren’t ready. Plus, it can bring in more revenue for your business through more qualified leads and comes with several additional benefits for attracting your target audience. Let’s take a look at the top reasons your remodeling business should be talking about cost.

How to Start the Cost Conversation to Nurture Leads and Close More Sales

Remodeler Marketing, home remodeler marketing, Digital Marketing for Remodelers, Content Marketing for Remodelers

We get it - talking about the cost of your products and services can be scary. You don’t want to scare off potential customers or give away your pricing secrets to competitors who may be crawling your website, however, talking about cost is an essential step in generating leads and starting a relationship with those looking for your services. Here are some ideas to get your remodeling business started talking about cost.

How to Find People Who Need Your Remodeling Services Without the Uncertainty of Word of Mouth

Digital Marketing for Remodelers, Content Marketing for Remodelers, Digital Marketing, Marketing, Online Marketing, Inbound Marketing, Content Marketing, Remodeler Marketing

While word-of-mouth and newspaper advertisements have been the go-to marketing method for remodelers for decades, times have changed. What was once friends talking about dreams for their homes and interruptive advertisements in newspapers and magazines, is now helpful content to answer consumer questions, build relationships, and guide consumers toward a trusted source: you!

Topic Clusters: A Simpler Way for Remodelers to Think About Content and SEO

SEO for Home Builders, Content Marketing for Remodelers

There has been a lot of talk about search engine optimization (SEO) and content marketing for years. Some marketers have tried valiantly to unravel Google’s algorithm so that they can rank higher in organic searches. Others have tried to crank out increasing amounts of content on websites in an effort to get noticed.

Is It “Cheating” to Use a Professional Writer for Your Builder Content?

Home Builder Content Marketing, Content Marketing for Remodelers

My family has been building homes in the Pacific Northwest for four generations. Before starting Builder Funnel, I was a homebuilder myself. Most of the builders I know are pretty “stand-up” people. If something needs to be done, they do it themselves.

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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