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Builder Funnel Blog

Marketing and Sales Strategies for Home Builders and Remodelers

contractor digital marketing and sales knowledge

Topic Clusters: A Simpler Way for Remodelers to Think About Content and SEO

SEO for Home Builders, Content Marketing for Remodelers

There has been a lot of talk about search engine optimization (SEO) and content marketing for years. Some marketers have tried valiantly to unravel Google’s algorithm so that they can rank higher in organic searches. Others have tried to crank out increasing amounts of content on websites in an effort to get noticed.

Is It “Cheating” to Use a Professional Writer for Your Builder Content?

Home Builder Content Marketing, Content Marketing for Remodelers

My family has been building homes in the Pacific Northwest for four generations. Before starting Builder Funnel, I was a homebuilder myself. Most of the builders I know are pretty “stand-up” people. If something needs to be done, they do it themselves.

Marketing for Remodelers: Is Your Audience Like a Golden Retriever?

Content Marketing, Home Builder Marketing, Content Marketing for Remodelers

You’ve probably heard that Golden Retrievers (like goldfish) have an attention span of about seven seconds. They just don’t pay attention to anything for very long. 

5 Ways to Get Your Builder Blog Content Re-Tweeted

Home Builder Content Marketing, Content Marketing for Remodelers

All social media users hope that once they've put content out there, users will share it and interact with it.  As a building company owner, you have the same goals.  Following a few simple guidelines can make it much more likely for your content to get more exposure.  With Twitter, it is important to retweet the right way, but it is just as important to get other users to retweet your content, too.

1.  Discuss Current Events: The vast majority of the retweeted content on Twitter is news related.  Consider content that is specific to your business as well as other breaking news.  People come to Twitter looking for the newest information about breaking stories.  You will get retweets simply by sharing this content yourself.

2.  Understand Your Audience and Tweet Relevant Content for Them.  Don't Be Overly Promotional.  Share specific information that is relevant to your followers.  People want content that is intelligent, credible, and valuable.  Be proud of what you can share about the building industry and don't dumb down the information.  Use your tweets as a way to build interest in your industry, not simply to promote it.  People are much more likely to retweet valuable information than they are promotional ads.

3.  Include Links to Your Web Site: Even if you have a link to your building company web site in your profile information (which you should!), you'll have to share it on a regular basis to increase traffic.  Providing links will also increase your chances of getting retweets.  If you have 2,000 followers and even one of them retweets one of your posts to his 2,000 followers, your original tweet's audience has instantly doubled.

4.  Retweet Others and Ask Them to Retweet You as Well: One of the best ways to get users to start retweeting your tweets is to retweet theirs.  Look for information related to your industry that will be relevant for your followers as well as other popular information, such as breaking news (remember tip 1?).  Don't be afraid to encourage others to retweet your information.  The simple inclusion of the words "please retweet" significantly increases retweeting.

5.  Include Social Media Share Buttons in Your Web Content:
If you have visited any web sites in the last year, you have most likely seen social media share buttons.  Include them in your blog posts and other online articles so people can promote your building content easily and quickly.

Blog Post Written by Spencer Powell

Spencer is the Inbound Marketing Director at TMR Direct. Spencer specializes in helping clients create and execute effective inbound marketing campaigns.

Builder Internet Marketing: Create REALLY Good Content

Content Marketing, Home Builder Content Marketing, Content Marketing for Remodelers

One of the most important components of Internet marketing for builders is content.  No matter how good your marketing strategies are, they will not succeed if you do not have strong content.  Content that is consistently weak or takes a major drop is quality will kill your inbound marketing before you even know it.

Here are five ways that weak content can make your inbound marketing suffer and how you can avoid these pitfalls.  Rise to the challenge and make your building company web site soar!

1.  No links: If your content isn't worthwhile, no one will link to it.  A lack of links means that your building company web site will take a big dive in the major search engine results.  This means that no one will be able to find you.

How to fix it: Create lots of high quality content.  If you only have a few links, make this a priority and people will start linking to your content.

2.  No one wants to share: One really important way that you get web site traffic is through people sharing your web site through social media sites, e-mails, and more.  If your content is week, no one will share it, creating significantly less visitors and another tank in the search engines.

How to fix it: Create high quality content tailored to your customers who will be eager to share it with their friends and co-workers.

3.  The Panda is hungry: Google's algorithm updates, known as Panda, treats sites that have weak content in a very poor manor.  Yep, you guessed it: this also means poor search engine results.

How to fix it: Keep the Panda happy by creating quality, personalized content with relevant advertising.

4.  Your reputation takes a turn for the worst: If you've ever read product reviews online, you know that people are more likely to review a really bad product than a good one.  This holds true for web sites, too.

How to fix it: Don't let this be you!  Your website needs consistent strong quality to keep receiving praise from your building customers.  It also starts with the quality of your construction work.

5.  No one wants to be your friend anymore: If a site has weak content or takes a drop in quality, people will leave and won't come back.

How to fix it:It is much easier to win people over initially than win them back.  Start strong and stay strong so people will stick around.

Blog Post Written by Wes Powell

Wes Powell is the President of TMR Direct. TMR Direct's desire is to provide you with the practical advice you need to be successful using direct mail and inbound marketing to generate traffic, leads, and ultimately customers.

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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