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The Marketing Blog

for Custom Home Builders & Remodeling Contractors

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Content Marketing

A Key for Contractor Marketing Success

2 min read

A Key for Contractor Marketing Success

Have you ever gone into a store to buy a computer, only to be totally baffled by the vocabulary of the salesperson? You think you know what you want,...

2 min read

6 Blog Topics for Contractors & Remodelers (Plus 15 Headlines to Use)

As a remodeler or a contractor in the home improvement industry, your clientele is always researching. Researching costs, researching designs, and...

2 min read

Understanding How the Home Builder Sales Funnel Works

When you learn to create a sales funnel, you’re better able to generate the types of content that speaks to potential customers at all stages of the...

3 min read

4 Years Later, 5 Content Marketing Lessons for Home Builders & Remodelers

Four years ago I joined Builder Funnel to create a content department for our clients. They say time is the best teacher, and this blog is all about...

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2 min read

Bigger is Better: Why Content-Heavy Home Builder Websites Do Better

We are living in an age of information overload. Smartphones. Tablets. Laptops. It seems we are always connected. Even the websites we visit are...

Customer Targeting - Chalkboard with Hand Drawn Text, Stack of Office Folders, Stationery, Reports on Blurred Background. Toned Image. 3d Render.

2 min read

Everything I Need to Know About Messaging I Learned in Kindergarten

A lot of us pay a lot of attention to the messaging we send out to prospective clients and customers. We agonize over our choice of words. We think...

google search

2 min read

If Your Remodeling Company Isn't Talking About Cost, You're Missing Valuable Leads - Here's Why

There are several reasons you should be talking about the cost of your remodeling services before consumers ever contact you. Talking about money...

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2 min read

How to Start the Cost Conversation to Nurture Leads and Close More Sales

We get it - talking about the cost of your products and services can be scary. You don’t want to scare off potential customers or give away your...

Word of mouth advertising isn't enough for your remodeling business

2 min read

How to Find People Who Need Your Remodeling Services Without the Uncertainty of Word of Mouth

While word-of-mouth and newspaper advertisements have been the go-to marketing method for remodelers for decades, times have changed. What was once...

2 min read

10 Unexpected Places to Find Homebuilding Leads

Home building leads can be tricky to find. The construction industry is often either feast or famine, but as a home builder, you need to make sure...

 

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