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Builder Funnel Blog

Builder Funnel Radio:
Marketing and Sales Strategies
in Between Job Sites

contractor digital marketing and sales knowledge

Everything I Need to Know About Messaging I Learned in Kindergarten

Content Marketing, Copywriting, Messaging

A lot of us pay a lot of attention to the messaging we send out to prospective clients and customers. We agonize over our choice of words. We think through our offers. We consider ways to engage customers and prospects. But on a walk past my local elementary school today (on the first day of school) I think I may have stumbled upon an important lesson.

How to Find People Who Need Your Remodeling Services Without the Uncertainty of Word of Mouth

Content Marketing, Inbound Marketing, Online Marketing, Marketing, Digital Marketing, Content Marketing for Remodelers, Digital Marketing for Remodelers, Remodeler Marketing

While word-of-mouth and newspaper advertisements have been the go-to marketing method for remodelers for decades, times have changed. What was once friends talking about dreams for their homes and interruptive advertisements in newspapers and magazines, is now helpful content to answer consumer questions, build relationships, and guide consumers toward a trusted source: you!

6 Blog Topics for Contractors & Remodelers (Plus 15 Headlines to Use)

Content Marketing, Branding, Blogging

As a remodeler or a contractor in the home improvement industry, your clientele is always researching. Researching costs, researching designs, and most importantly, researching YOU. Your blog should adequately reflect you and your business. It should be an informative blend of topics, easily searchable and easily digested. 

Taking on the Big Guys: How Small Homebuilders are Competing with Larger Builders

Content Marketing, Marketing Strategy

We all love a good underdog story. For you, the story of your small homebuilding business facing off against larger builders is as exciting as it gets. Your marketing budget and limited infrastructure might make you feel like David against Goliath. Fortunately, the internet has given small homebuilders the opportunity to level the playing field with larger companies. How are you playing the game?   

See how this home builder tripled leads! Click to download the case study.        

Bigger IS Better: Why Content-Heavy Homebuilder Websites Do Better

Content Marketing

We are living in an age of information overload. Smartphones. Tablets. Laptops. It seems we are always connected. Even the websites we visit are busier, as content-heavy design is becoming the new standard for content marketing. And that’s good news for sites that use online portfolios to show off their work.

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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