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A Key for Contractor Marketing Success

Have you ever gone into a store to buy a computer, only to be totally baffled by the vocabulary of the salesperson? You think you know what you want, but all of a sudden the salesperson is slinging terminology and acronyms around you’ve never heard of and you’re left feeling “less than brilliant” about your proposed purchase.

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How Small Home Builders are Competing with Larger Builders

Spencer Powell | Oct 21, 2020 7:15:00 AM | Content Marketing, Marketing Strategy

We all love a good underdog story. For you, the story of your small construction company facing off against larger builders is as exciting as it gets. Your marketing budget and limited infrastructure might make you feel like David against Goliath. Fortunately, the internet has given small homebuilders the opportunity to level the playing field with larger companies. How are you playing the game?           

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Is It “Cheating” to Use a Professional Writer for Your Blog Content?

Wes Powell | Sep 15, 2020 7:15:00 AM | Content Marketing, Home Builder Marketing

My family has been building homes in the Pacific Northwest for four generations. Before starting Builder Funnel, I was a home builder myself. Most of the builders I know are pretty “stand-up” people. If something needs to be done, they do it themselves.

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6 Blog Topics for Contractors & Remodelers (Plus 15 Headlines to Use)

Taylor Rennick | Sep 17, 2019 10:08:00 AM | Content Marketing, Branding, Blogging

As a remodeler or a contractor in the home improvement industry, your clientele is always researching. Researching costs, researching designs, and most importantly, researching YOU. Your blog should adequately reflect you and your business. It should be an informative blend of topics, easily searchable and easily digested. 

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Understanding How the Home Builder Sales Funnel Works

When you learn to create a sales funnel, you’re better able to generate the types of content that speaks to potential customers at all stages of the buyer’s journey. In the beginning, it’s important to realize that sales funnels aren’t watertight. They have multiple entry and exit points, and not all visitors start at the top.

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