6 min read
How Do I Create a Marketing Plan for a Construction Company?
Are you leaving money on the table because qualified homeowners in your area do not know about you or cannot find you? Creating a digital marketing...
Content Marketing
2 min read
A Key for Contractor Marketing Success
Have you ever gone into a store to buy a computer, only to be totally baffled by the vocabulary of the salesperson? You think you know what you want,...
2 min read
6 Blog Topics for Contractors & Remodelers (Plus 15 Headlines to Use)
As a remodeler or a contractor in the home improvement industry, your clientele is always researching. Researching costs, researching designs, and...
2 min read
Understanding How the Home Builder Sales Funnel Works
When you learn to create a sales funnel, you’re better able to generate the types of content that speaks to potential customers at all stages of the...
3 min read
4 Years Later, 5 Content Marketing Lessons for Home Builders & Remodelers
Four years ago I joined Builder Funnel to create a content department for our clients. They say time is the best teacher, and this blog is all about...
2 min read
Bigger is Better: Why Content-Heavy Home Builder Websites Do Better
We are living in an age of information overload. Smartphones. Tablets. Laptops. It seems we are always connected. Even the websites we visit are...
2 min read
Everything I Need to Know About Messaging I Learned in Kindergarten
A lot of us pay a lot of attention to the messaging we send out to prospective clients and customers. We agonize over our choice of words. We think...
2 min read
If Your Remodeling Company Isn't Talking About Cost, You're Missing Valuable Leads - Here's Why
There are several reasons you should be talking about the cost of your remodeling services before consumers ever contact you. Talking about money...
2 min read
How to Start the Cost Conversation to Nurture Leads and Close More Sales
We get it - talking about the cost of your products and services can be scary. You don’t want to scare off potential customers or give away your...
2 min read
How to Find People Who Need Your Remodeling Services Without the Uncertainty of Word of Mouth
While word-of-mouth and newspaper advertisements have been the go-to marketing method for remodelers for decades, times have changed. What was once...
