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Blog

Is It “Cheating” to Use a Professional Writer for Your Blog Content?

Wes Powell | Sep 15, 2020 7:15:00 AM | Content Marketing, Home Builder Marketing

My family has been building homes in the Pacific Northwest for four generations. Before starting Builder Funnel, I was a home builder myself. Most of the builders I know are pretty “stand-up” people. If something needs to be done, they do it themselves.

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6 Blog Topics for Contractors & Remodelers (Plus 15 Headlines to Use)

Taylor Rennick | Sep 17, 2019 10:08:00 AM | Content Marketing, Branding, Blogging

As a remodeler or a contractor in the home improvement industry, your clientele is always researching. Researching costs, researching designs, and most importantly, researching YOU. Your blog should adequately reflect you and your business. It should be an informative blend of topics, easily searchable and easily digested. 

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Understanding How the Home Builder Sales Funnel Works

When you learn to create a sales funnel, you’re better able to generate the types of content that speaks to potential customers at all stages of the buyer’s journey. In the beginning, it’s important to realize that sales funnels aren’t watertight. They have multiple entry and exit points, and not all visitors start at the top.

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4 Years Later, 5 Content Marketing Lessons for Home Builders & Remodelers

Four years ago I joined Builder Funnel to create a content department for our clients. They say time is the best teacher, and this blog is all about lessons that time has taught us about home builder and remodeler marketing.

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Employ Show AND Tell in Your Homebuilding Marketing Mix

Wes Powell | Nov 27, 2018 10:47:36 AM | Content Marketing, Home Builder Marketing

Employ-Show-AND-Tell-in-Your-Homebuilding-Marketing-Mix.jpgThere are a number of different ways to get the message about your home building business out to prospective clients. Which one works best? That depends both on your specific prospect and on what you’re trying to communicate.

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