Every builder and remodeler knows that “word of mouth” marketing is one of the most effective ways to get new business.
In the construction industry, gaining trust from a prospect is one of the most consuming aspects of the sales cycle. This part of the sales cycle is also wearisome because you know your prospect wants to buy, but they are still hesitating to trust you fully. In a way, their uncertainty is understandable. A kitchen or bathroom remodel is a huge decision. Not only does the customer need to have faith in the product/service you are selling, but they also have to completely trust you because you are going to be working inside their home – often for weeks at a time.
If you're wondering how important customer reviews are for your building company, the short answer is: very important. If you already know how important this is for your business, you can skip right past the "why" section of this article and delve into ways to generative more positive reviews for your company.
Why are these online reviews important?
A little more than half of customers are more likely to use local businesses more as a result of positive reviews and to trust these reviews as much as, if not more than, personal recommendations. As a building company owner, if you take an active role in your online review generation, you have a lot of control in the process.
While many people look at 2-3 reviews to determine which business to use, many people have more confidence in businesses when the review sample size is large. If you already have a few good reviews online, keep growing your sample size to increase validity.
How do you generate online reviews?