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Builder Funnel Blog

Marketing and Sales Strategies for Home Builders and Remodelers

contractor digital marketing and sales knowledge

Using Reviews and Ratings to Build Your Reputation

builder testimonials, Builder-remodeler marketing, builder reviews, maximizing your builder reviews in marketing

Every builder and remodeler knows that “word of mouth” marketing is one of the most effective ways to get new business. 

Video Marketing for Remodelers: Build Trust Through Testimonials

builder testimonials, builder customer trust, Builder Marketing

In the construction industry, gaining trust from a prospect is one of the most consuming aspects of the sales cycle. This part of the sales cycle is also wearisome because you know your prospect wants to buy, but they are still hesitating to trust you fully. In a way, their uncertainty is understandable. A kitchen or bathroom remodel is a huge decision. Not only does the customer need to have faith in the product/service you are selling, but they also have to completely trust you because you are going to be working inside their home – often for weeks at a time.

How Builders and Remodelers Can Get More Online Reviews

builder testimonials, online reviews for builders, remodeler testimonials

If you're wondering how important customer reviews are for your building company, the short answer is: very important.  If you already know how important this is for your business, you can skip right past the "why" section of this article and delve into ways to generative more positive reviews for your company.

Why are these online reviews important?
A little more than half of customers are more likely to use local businesses more as a result of positive reviews and to trust these reviews as much as, if not more than, personal recommendations.  As a building company owner, if you take an active role in your online review generation, you have a lot of control in the process.

While many people look at 2-3 reviews to determine which business to use, many people have more confidence in businesses when the review sample size is large.  If you already have a few good reviews online, keep growing your sample size to increase validity.

How do you generate online reviews?

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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