Just 10 months after the last Google algorithm update, Panda 4.2 recently rolled out. It’ll take a while to standardize across the entire web, but some sites are already feeling the pinch. The slow rollout is good news for site owners, because it means you can review your existing content and course correct if you find anything that may damage your rankings. But it’s important to keep pace with what’s going on, if you don’t want your homebuilder marketing to get left behind.
If you’re a builder or remodeler who has been around a while, you probably remember putting signs in the yards of homes you were working on—in hopes of drumming up some extra business. Of course with all the social media platforms and tools out there now, that probably seems a bit old-fashioned. We’ve got a couple of words of advice for you: