Humans are visual creatures, and that’s why images are so powerful. But with content marketing, we somehow keep forgetting and go back to words, words, words. And yet the homebuilding and remodeling business ranks far above many others in terms of the value of imagery, so why aren’t more contractors using it to sell their wares? Probably because few business owners really understand how to do so. Here’s how you can make visuals work for your inbound marketing strategy.