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Builder Funnel Blog

Marketing and Sales Strategies for Home Builders and Remodelers

contractor digital marketing and sales knowledge

How to Double the Conversion Rate of Your Home Builder or Remodeling Company Website

Lead Conversion, Remodeler Lead Generation, Home Builder Lead Generation, Digital Marketing for Remodelers

Like most home builders or home remodelers, you have likely invested thousands of dollars into the design and development of your website. It is a huge aspect of your marketing strategy and online presence, and it is extremely important that this website attracts new leads for your company.

However, this is often not the case.

Why Remodelers Need to Define Marketing Qualified Leads

Remodeler Lead Generation, Digital Marketing for Remodelers

One of the biggest challenges in marketing your remodeling business is generating quality leads.  You’ve probably heard the complaint from your sales staff that the leads they have to work with simply aren’t very good. They may even go so far as to say that the leads aren’t qualified leads. But just what is a qualified lead?

The Power of the Portfolio Page: Why Remodelers Can’t Skimp on Professional Photos

Remodeler Lead Generation, Digital Marketing for Remodelers

You’ve probably seen a lot of “Portfolio” pages on competitors’ websites. Some are pretty impressive. Others . . . not so much. How important is it to have a great page that shows off work you do?

Referral Leads vs. Website Leads: How Remodelers Need to Handle Both

Remodeler Lead Generation

As a former homebuilder, I know that not all leads are created equal.We’ve all seen our share of leads that don’t pan out and leads that end up generating busienss.  But it’s not just the quality of leads that differs. Where those leads come from can require that we respond to them differently.

3 Marketing Strategies Remodelers Can Use With Past Clients

Remodeler Lead Generation, Remodeler Referral Marketing, Digital Marketing for Remodelers

If you’re a remodeler, you’re probably looking for new ways to win new business. But what if that new business could come from a source that already knows and trusts you? What if your new business came from “old” clients?

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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