Builder Funnel Blog

Marketing and Sales Strategies for Home Builders and Remodelers

contractor digital marketing and sales knowledge

Why Remodelers Need to Define Marketing Qualified Leads

Remodeler Lead Generation, Remodeler Marketing, remodeler lead conversion

One of the biggest challenges in marketing your remodeling business is generating quality leads.  You’ve probably heard the complaint from your sales staff that the leads they have to work with simply aren’t very good. They may even go so far as to say that the leads aren’t qualified leads. But just what is a qualified lead?

Referral Leads vs. Website Leads: How Remodelers Need to Handle Both

Remodeler Lead Generation, remodeler lead management, Remodeling Leads

As a former homebuilder, I know that not all leads are created equal.We’ve all seen our share of leads that don’t pan out and leads that end up generating busienss.  But it’s not just the quality of leads that differs. Where those leads come from can require that we respond to them differently.

3 Marketing Strategies Remodelers Can Use With Past Clients

Remodeler Lead Generation, Remodeler Marketing, Remodeler Referral Marketing

If you’re a remodeler, you’re probably looking for new ways to win new business. But what if that new business could come from a source that already knows and trusts you? What if your new business came from “old” clients?

Does Your Remodeling Business Have a Process for Qualifying Interested Prospects?

Remodeler Lead Generation, Remodeler Marketing, Remodeling Marketing

If you’ve been in the home remodeling business for a while you know that not everyone looking for a remodeler is a good fit for you. Some “prospects” really aren’t prospects at all.

1 Simple Formula for Website Lead Generation for Remodelers

Remodeler Lead Generation, Remodeler Marketing, Contractor Marketing

There are times when trying to figure out how to use your website to generate qualified leads can feel overwhelming. While there are a number of “moving parts” in the process, we’d like to simplify the equation for you.

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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